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Volume 1 Issue 3 March 2014 Top 20 Articles
published after 3/1/2010 (cites as
of 3/31/2014)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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333
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Reconsidering
Baron And Kenny: Myths And Truths About Mediation Analysis
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Zhao, Xinshu; Lynch, John G., Jr.;
Chen, Qimei
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JOURNAL OF CONSUMER RESEARCH / AUG 2010
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2
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127
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Creating Shared Value
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Porter,
Michael E.; Kramer, Mark R.
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HARVARD
BUSINESS REVIEW / JAN-FEB 2011
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3
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87
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Networked Narratives: Understanding
Word-of-Mouth Marketing in Online Communities
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Kozinets,
Robert V.; Kristine De Valck; Andrea C. Wojnicki; Sarah JS Wilner
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JOURNAL OF MARKETING / MAR 2010
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4
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78
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The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient
Heterogeneity
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Fiebig, Denzil G.; Michael P. Keane; Jordan Louviere; Nada Wasi
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MARKETING SCIENCE / MAY-JUN 2010
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5
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68
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Opinion Leadership and Social Contagion in New
Product Diffusion
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Iyengar, Raghuram; Van den Bulte,
Christophe; Valente, Thomas W.
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MARKETING SCIENCE / MAR-APR 2011
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6
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67
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Impact
of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer
Characteristics
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Zhu, Feng; Zhang, Xiaoquan (Michael)
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JOURNAL OF MARKETING / MAR 2010
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7
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56
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It's all B2B ... and beyond: Toward a systems
perspective of the market
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Vargo,
Stephen L.; Lusch, Robert F.
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INDUSTRIAL MARKETING MANAGEMENT / FEB 2011
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8
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54
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An assessment of the use of partial least
squares structural equation modeling in marketing research
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Hair, Joe F.; Marko Sarstedt;
Christian M. Ringle; Jeannette A. Mena
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012
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9
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46
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Brand Attachment and Brand Attitude Strength:
Conceptual and Empirical Differentiation of Two Critical Brand Equity
Drivers
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Whan
Park; C., Deborah J. MacInnis; Joseph Priester; Andreas B. Eisingerich;
Dawn Iacobucci
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JOURNAL OF MARKETING / NOV 2010
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10
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46
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Determining Influential Users in Internet Social
Networks
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Trusov,
Michael; Bodapati, Anand
V.; Bucklin, Randolph E.
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JOURNAL OF MARKETING RESEARCH / AUG 2010
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11
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46
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Signaling Status with Luxury Goods: The
Role of Brand Prominence
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Han, Young Jee; Nunes,
Joseph C.; Dreze, Xavier
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JOURNAL OF MARKETING / JUL 2010
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12
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45
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Customer
Engagement Behavior: Theoretical Foundations and Research Directions
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Van Doorn, Jenny; Katherine N.
Lemon; Vikas Mittal; Stephan Nass;
Doreén Pick; Peter Pirner;
Peter C. Verhoef
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JOURNAL OF SERVICE RESEARCH / AUG 2010
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13
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44
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The Impact of New Media on Customer Relationships
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Hennig-Thurau,
Thorsten; Edward C. Malthouse; Christian Friege; Sonja Gensler; Lara Lobschat; Arvind Rangaswamy; Bernd Skiera
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JOURNAL OF SERVICE RESEARCH / AUG 2010
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14
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44
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I'll
Have What She's Having: Effects of Social Influence and Body Type on the
Food Choices of Others
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McFerran,
Brent; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales
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JOURNAL OF CONSUMER RESEARCH / APR 2010
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15
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43
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Can There Ever Be Too Many Options? A Meta-Analytic Review of
Choice Overload
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Scheibehenne,
Benjamin; Greifeneder, Rainer; Todd, Peter
M.
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JOURNAL OF CONSUMER RESEARCH / OCT 2010
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16
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41
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Is Customer Participation in Value
Creation a Double-Edged Sword? Evidence from Professional Financial
Services Across Cultures
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Chan, Kimmy Wa;
Yim, Chi Kin (Bennett); Lam, Simon S. K.
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JOURNAL OF MARKETING / MAY 2010
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17
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41
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Deriving Value from Social Commerce
Networks
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Stephen, Andrew T.; Toubia, Olivier
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JOURNAL OF MARKETING RESEARCH / APR 2010
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18
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40
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Ovulation, Female Competition, and Product Choice: Hormonal
Influences on Consumer Behavior
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Durante, Kristina M.; Griskevicius, Vladas; Hill, Sarah E.; Perilloux,
Carin; Li, Norman P.
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JOURNAL OF CONSUMER RESEARCH / APR 2011
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19
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40
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The Effects of Business and Political Ties on Firm Performance:
Evidence from China
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Sheng, Shibin; Zhou, Kevin Zheng;
Li, Julie Juan
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JOURNAL OF MARKETING / JAN 2011
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20
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40
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Customer-to-Customer Interactions:
Broadening the Scope of Word of Mouth Research
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Libai, Barak;
Bolton, Ruth; Bugel, Marnix
S.; de Ruyter, Ko;
Goetz, Oliver; Risselada, Hans; Stephen, Andrew
T.
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JOURNAL OF SERVICE RESEARCH / AUG 2010
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20
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40
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Consumer Cocreation
in New Product Development
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Hoyer, Wayne D.; Chandy, Rajesh; Dorotic, Matilda; Krafft, Manfred;
Singh, Siddharth S.
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JOURNAL OF SERVICE RESEARCH / AUG 2010
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