|
Volume 1 Issue 2 February 2014 Top 20 Articles
published after 2/1/2010 (cites as
of 2/28/2014)
|
|
Rank
|
Cites
|
Article
Title
|
Authors
|
Journal/Year
|
|
1
|
315
|
Reconsidering
Baron And Kenny: Myths And Truths About Mediation Analysis
|
Zhao, Xinshu; Lynch, John G., Jr.; Chen,Qimei
|
JOURNAL OF CONSUMER RESEARCH / 2010
|
|
|
|
|
|
|
2
|
122
|
Moving Forward And Making A Difference: Research
Priorities For The Science Of Service
|
Ostrom, Amy
L.; Mary Jo Bitner; Stephen W. Brown; Kevin A. Burkhard; Michael Goul; Vicki
Smith-Daniels; Haluk Demirkan; Elliot Rabinovich
|
JOURNAL OF SERVICE RESEARCH / 2010
|
|
|
|
|
|
|
3
|
121
|
Creating Shared Value
|
Porter,
Michael E.; Kramer, Mark R.
|
HARVARD
BUSINESS REVIEW / 2011
|
|
|
|
|
|
|
4
|
81
|
Networked Narratives: Understanding
Word-of-Mouth Marketing in Online Communities
|
Kozinets,
Robert V.; Kristine De Valck; Andrea C. Wojnicki; Sarah JS Wilner.
|
JOURNAL OF MARKETING / 2010
|
|
|
|
|
|
|
5
|
77
|
The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient
Heterogeneity
|
Fiebig, Denzil G.; Michael P. Keane; Jordan Louviere; Nada Wasi
|
MARKETING SCIENCE / 2010
|
|
|
|
|
|
|
6
|
66
|
Opinion Leadership and Social Contagion in New
Product Diffusion
|
Iyengar, Raghuram;
Van den Bulte,
Christophe; Valente, Thomas W.
|
MARKETING SCIENCE / 2011
|
|
|
|
|
|
|
7
|
65
|
Impact
of Online Consumer Reviews on Sales: The Moderating Role of Product and
Consumer Characteristics
|
Zhu, Feng; Zhang, Xiaoquan (Michael)
|
JOURNAL OF MARKETING / 2010
|
|
|
|
|
|
|
8
|
61
|
Service, value networks and learning
|
Lusch,
Robert F.; Vargo, Stephen L.; Tanniru, Mohan
|
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / 2010
|
|
|
|
|
|
|
9
|
52
|
It's all B2B ... and beyond: Toward a systems
perspective of the market
|
Vargo,
Stephen L.; Lusch, Robert F.
|
INDUSTRIAL MARKETING MANAGEMENT / 2011
|
|
|
|
|
|
|
10
|
52
|
An assessment of the use of partial least
squares structural equation modeling in marketing research
|
Hair, Joe F.; Marko Sarstedt;
Christian M. Ringle; Jeannette A. Mena
|
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / 2012
|
|
|
|
|
|
|
11
|
46
|
Determining Influential Users in Internet Social
Networks
|
Trusov,
Michael; Bodapati,
Anand V.;
Bucklin, Randolph E.
|
JOURNAL OF MARKETING RESEARCH / 2010
|
|
|
|
|
|
|
12
|
45
|
Brand Attachment and Brand Attitude Strength: Conceptual
and Empirical Differentiation of Two Critical Brand Equity Drivers
|
Whan
Park; C., Deborah J. MacInnis; Joseph Priester; Andreas B. Eisingerich;
Dawn Iacobucci
|
JOURNAL OF MARKETING / 2010
|
|
|
|
|
|
|
13
|
42
|
I'll
Have What She's Having: Effects of Social Influence and Body Type on the
Food Choices of Others
|
McFerran,
Brent; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales
|
JOURNAL OF CONSUMER RESEARCH / 2010
|
|
|
|
|
|
|
14
|
42
|
Customer
Engagement Behavior: Theoretical Foundations and Research Directions
|
Van Doorn, Jenny; Katherine N.
Lemon; Vikas Mittal; Stephan Nass;
Doreén Pick; Peter Pirner;
Peter C. Verhoef
|
JOURNAL OF SERVICE RESEARCH / 2010
|
|
|
|
|
|
|
15
|
42
|
The Impact of New Media on Customer Relationships
|
Hennig-Thurau,
Thorsten; Edward C. Malthouse; Christian Friege; Sonja Gensler; Lara Lobschat; Arvind Rangaswamy; Bernd Skiera
|
JOURNAL OF SERVICE RESEARCH / 2010
|
|
|
|
|
|
|
16
|
42
|
Signaling Status with Luxury Goods: The
Role of Brand Prominence
|
Han, Young Jee; Nunes,
Joseph C.; Dreze, Xavier
|
JOURNAL OF MARKETING / 2010
|
|
|
|
|
|
|
17
|
41
|
Deriving Value from Social Commerce
Networks
|
Stephen, Andrew T.; Toubia,
Olivier
|
JOURNAL OF MARKETING RESEARCH / 2010
|
|
|
|
|
|
|
18
|
41
|
Can There Ever Be Too Many Options? A Meta-Analytic Review of
Choice Overload
|
Scheibehenne,
Benjamin; Greifeneder, Rainer; Todd, Peter M.
|
JOURNAL OF CONSUMER RESEARCH / 2010
|
|
|
|
|
|
|
19
|
40
|
Is Customer Participation in Value
Creation a Double-Edged Sword? Evidence from Professional Financial
Services Across Cultures
|
Chan, Kimmy Wa;
Yim, Chi Kin (Bennett); Lam, Simon S. K.
|
JOURNAL OF MARKETING / 2010
|
|
|
|
|
|
|
20
|
39
|
Customer-to-Customer Interactions:
Broadening the Scope of Word of Mouth Research
|
Libai,
Barak; Bolton, Ruth; Bugel, Marnix
S.; de Ruyter, Ko;
Goetz, Oliver; Risselada, Hans; Stephen, Andrew
T.
|
JOURNAL OF SERVICE RESEARCH / 2010
|
|
|
|
|
|
|
20
|
39
|
Consumer Cocreation
in New Product Development
|
Hoyer, Wayne D.; Chandy, Rajesh; Dorotic, Matilda; Krafft,
Manfred; Singh, Siddharth S.
|
JOURNAL OF SERVICE RESEARCH / 2010
|
