Shugan’s Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.   Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.  Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.  It allows marketing researchers to view the latest high-impact articles across all marketing journals.  To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).  We include journals based on Google Scholar’s journal h5-index.  We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.  That list is here.  Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.  This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.  S. Shugan

 

Volume 1 Issue 2 February 2014 Top 20 Articles published after 2/1/2010  (cites as of 2/28/2014)

 

Rank

Cites

Article Title

Authors

Journal/Year

1

315

Reconsidering Baron And Kenny: Myths And Truths About Mediation Analysis

Zhao, Xinshu; Lynch, John G., Jr.; Chen,Qimei

JOURNAL OF CONSUMER RESEARCH / 2010

2

122

Moving Forward And Making A Difference: Research Priorities For The Science Of Service

Ostrom, Amy L.; Mary Jo Bitner; Stephen W. Brown; Kevin A. Burkhard; Michael Goul; Vicki Smith-Daniels; Haluk Demirkan;  Elliot Rabinovich

JOURNAL OF SERVICE RESEARCH / 2010

3

121

Creating Shared Value

Porter, Michael E.; Kramer, Mark R.

HARVARD BUSINESS REVIEW / 2011

4

81

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Kozinets, Robert V.; Kristine De Valck; Andrea C. Wojnicki; Sarah JS Wilner.

JOURNAL OF MARKETING / 2010

5

77

The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity

Fiebig, Denzil G.; Michael P. Keane; Jordan Louviere; Nada Wasi

MARKETING SCIENCE / 2010

6

66

Opinion Leadership and Social Contagion in New Product Diffusion

Iyengar, Raghuram; Van den Bulte, Christophe; Valente, Thomas W.

MARKETING SCIENCE / 2011

7

65

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

Zhu, Feng; Zhang, Xiaoquan (Michael)

JOURNAL OF MARKETING / 2010

8

61

Service, value networks and learning

Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / 2010

9

52

It's all B2B ... and beyond: Toward a systems perspective of the market

Vargo, Stephen L.; Lusch, Robert F.

INDUSTRIAL MARKETING MANAGEMENT / 2011

10

52

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joe F.; Marko Sarstedt; Christian M. Ringle; Jeannette A. Mena

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / 2012

11

46

Determining Influential Users in Internet Social Networks

Trusov, Michael; Bodapati, Anand V.; Bucklin, Randolph E.

JOURNAL OF MARKETING RESEARCH / 2010

12

45

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Whan Park; C., Deborah J. MacInnis; Joseph Priester; Andreas B. Eisingerich; Dawn Iacobucci

JOURNAL OF MARKETING / 2010

13

42

I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others

McFerran, Brent; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales

JOURNAL OF CONSUMER RESEARCH / 2010

14

42

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Van Doorn, Jenny; Katherine N. Lemon; Vikas Mittal; Stephan Nass; Doreén Pick; Peter Pirner; Peter C. Verhoef

JOURNAL OF SERVICE RESEARCH / 2010

15

42

The Impact of New Media on Customer Relationships

Hennig-Thurau, Thorsten; Edward C. Malthouse; Christian Friege; Sonja Gensler; Lara Lobschat; Arvind Rangaswamy; Bernd Skiera

JOURNAL OF SERVICE RESEARCH / 2010

16

42

Signaling Status with Luxury Goods: The Role of Brand Prominence

Han, Young Jee; Nunes, Joseph C.; Dreze, Xavier

JOURNAL OF MARKETING / 2010

17

41

Deriving Value from Social Commerce Networks

Stephen, Andrew T.; Toubia, Olivier

JOURNAL OF MARKETING RESEARCH / 2010

18

41

Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

Scheibehenne, Benjamin; Greifeneder, Rainer; Todd, Peter M.

JOURNAL OF CONSUMER RESEARCH / 2010  

19

40

Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures

Chan, Kimmy Wa; Yim, Chi Kin (Bennett); Lam, Simon S. K.     

JOURNAL OF MARKETING / 2010  

20

39

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Libai, Barak; Bolton, Ruth; Bugel, Marnix S.; de Ruyter, Ko; Goetz, Oliver; Risselada, Hans; Stephen, Andrew T.

JOURNAL OF SERVICE RESEARCH / 2010  

20

39

Consumer Cocreation in New Product Development

Hoyer, Wayne D.; Chandy, Rajesh; Dorotic, Matilda; Krafft, Manfred; Singh, Siddharth S.

JOURNAL OF SERVICE RESEARCH / 2010  

 

 

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