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Volume 1 Issue 1 January 2014 Top 20 Articles
published after 1/1/2010 (cites as
of 1/31/2014)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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296
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Reconsidering
Baron And Kenny: Myths And Truths About Mediation Analysis
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Zhao, Xinshu; Lynch, John G., Jr.; Chen,Qimei
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JOURNAL OF CONSUMER RESEARCH / 2010
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2
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118
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Moving Forward And Making A Difference: Research
Priorities For The Science Of Service
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Ostrom, Amy L.;
Mary Jo Bitner; Stephen W. Brown; Kevin A. Burkhard; Michael Goul; Vicki
Smith-Daniels; Haluk Demirkan; Elliot Rabinovich
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JOURNAL OF SERVICE RESEARCH / 2010
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3
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112
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Creating Shared Value
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Porter,
Michael E.; Kramer, Mark R.
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HARVARD
BUSINESS REVIEW / 2011
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4
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80
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Networked Narratives: Understanding
Word-of-Mouth Marketing in Online Communities
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Kozinets,
Robert V.; Kristine De Valck; Andrea C. Wojnicki; Sarah JS Wilner.
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JOURNAL OF MARKETING / 2010
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5
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76
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Production,
Consumption, Prosumption The nature of capitalism in the age of the
digital 'prosumer'
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Ritzer,
George; Jurgenson, Nathan
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JOURNAL OF CONSUMER CULTURE / 2010
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6
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72
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The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient
Heterogeneity
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Fiebig, Denzil G.; Michael P. Keane; Jordan Louviere; Nada Wasi
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MARKETING SCIENCE / 2010
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7
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65
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Structural equations modeling: Fit Indices,
sample size, and advanced topics
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Iacobucci,
Dawn
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JOURNAL OF CONSUMER PSYCHOLOGY / 2010
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8
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64
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Opinion Leadership and Social Contagion in New
Product Diffusion
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Iyengar, Raghuram;
Van den Bulte,
Christophe; Valente, Thomas W.
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MARKETING SCIENCE / 2011
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9
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63
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Impact
of Online Consumer Reviews on Sales: The Moderating Role of Product and
Consumer Characteristics
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Zhu, Feng; Zhang, Xiaoquan (Michael)
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JOURNAL OF MARKETING / 2010
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10
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59
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Service, value networks and learning
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Lusch,
Robert F.; Vargo, Stephen L.; Tanniru, Mohan
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / 2010
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11
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52
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It's all B2B ... and beyond: Toward a systems
perspective of the market
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Vargo,
Stephen L.; Lusch, Robert F.
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INDUSTRIAL MARKETING MANAGEMENT / 2011
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12
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50
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An assessment of the use of partial least squares
structural equation modeling in marketing research
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Hair, Joe F.; Marko Sarstedt;
Christian M. Ringle; Jeannette A. Mena.
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / 2012
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13
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46
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The I Designed It Myself Effect in Mass
Customization
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Franke, Nikolaus; Schreier,
Martin; Kaiser, Ulrike
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MANAGEMENT SCIENCE / 2010
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14
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45
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Brand Attachment and Brand Attitude Strength:
Conceptual and Empirical Differentiation of Two Critical Brand Equity
Drivers
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Whan
Park; C., Deborah J. MacInnis; Joseph Priester; Andreas B. Eisingerich;
Dawn Iacobucci
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JOURNAL OF MARKETING / 2010
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15
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45
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Determining Influential Users in Internet Social
Networks
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Trusov,
Michael; Bodapati,
Anand V.;
Bucklin, Randolph E.
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JOURNAL OF MARKETING RESEARCH / 2010
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16
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44
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Critical realism in case study research
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Easton, Geoff
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INDUSTRIAL MARKETING MANAGEMENT / 2010
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17
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42
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I'll
Have What She's Having: Effects of Social Influence and Body Type on the
Food Choices of Others
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McFerran,
Brent; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales.
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JOURNAL OF CONSUMER RESEARCH / 2010
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18
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41
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Customer
Engagement Behavior: Theoretical Foundations and Research Directions
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Van Doorn, Jenny; Katherine N.
Lemon; Vikas Mittal; Stephan Nass;
Doreén Pick; Peter Pirner;
Peter C. Verhoef
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JOURNAL OF SERVICE RESEARCH / 2010
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19
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41
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The
Impact of New Media on Customer Relationships
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Hennig-Thurau,
Thorsten; Edward C. Malthouse; Christian Friege; Sonja Gensler; Lara Lobschat; Arvind Rangaswamy; Bernd Skiera
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JOURNAL OF SERVICE RESEARCH / 2010
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20
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40
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Deriving Value from Social Commerce Networks
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Stephen, Andrew T.; Toubia, Olivier
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JOURNAL OF MARKETING RESEARCH / 2010
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20
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40
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Can
There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
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Scheibehenne,
Benjamin; Greifeneder,
Rainer; Todd, Peter M.
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JOURNAL OF CONSUMER RESEARCH / 2010
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