Shugan’s Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

Introduction:

With high-powered search-engines, individual journal become less relevant.   Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.  Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.  It allows marketing researchers to view the latest high-impact articles across all marketing journals.  To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).  We include journals based on Google Scholar’s journal h5-index.  We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.  That list is here.  Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.  This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.  S. Shugan

 

Volume 1 Issue 1 January 2014 Top 20 Articles published after 1/1/2010  (cites as of 1/31/2014)

 

Rank

Cites

Article Title

Authors

Journal/Year

1

296

Reconsidering Baron And Kenny: Myths And Truths About Mediation Analysis

Zhao, Xinshu; Lynch, John G., Jr.; Chen,Qimei

JOURNAL OF CONSUMER RESEARCH / 2010

2

118

Moving Forward And Making A Difference: Research Priorities For The Science Of Service

Ostrom, Amy L.; Mary Jo Bitner; Stephen W. Brown; Kevin A. Burkhard; Michael Goul; Vicki Smith-Daniels; Haluk Demirkan;  Elliot Rabinovich

JOURNAL OF SERVICE RESEARCH / 2010

3

112

Creating Shared Value

Porter, Michael E.; Kramer, Mark R.

HARVARD BUSINESS REVIEW / 2011

4

80

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Kozinets, Robert V.; Kristine De Valck; Andrea C. Wojnicki; Sarah JS Wilner.

JOURNAL OF MARKETING / 2010

5

76

Production, Consumption, Prosumption The nature of capitalism in the age of the digital 'prosumer'

Ritzer, George; Jurgenson, Nathan

JOURNAL OF CONSUMER CULTURE / 2010

6

72

The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity

Fiebig, Denzil G.; Michael P. Keane; Jordan Louviere; Nada Wasi

MARKETING SCIENCE / 2010

7

65

Structural equations modeling: Fit Indices, sample size, and advanced topics

Iacobucci, Dawn

JOURNAL OF CONSUMER PSYCHOLOGY / 2010

8

64

Opinion Leadership and Social Contagion in New Product Diffusion

Iyengar, Raghuram; Van den Bulte, Christophe; Valente, Thomas W.

MARKETING SCIENCE / 2011

9

63

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

Zhu, Feng; Zhang, Xiaoquan (Michael)

JOURNAL OF MARKETING / 2010

10

59

Service, value networks and learning

Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / 2010

11

52

It's all B2B ... and beyond: Toward a systems perspective of the market

Vargo, Stephen L.; Lusch, Robert F.

INDUSTRIAL MARKETING MANAGEMENT / 2011

12

50

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joe F.; Marko Sarstedt; Christian M. Ringle; Jeannette A. Mena.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / 2012

13

46

The I Designed It Myself Effect in Mass Customization

Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike

MANAGEMENT SCIENCE / 2010

14

45

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Whan Park; C., Deborah J. MacInnis; Joseph Priester; Andreas B. Eisingerich; Dawn Iacobucci

JOURNAL OF MARKETING / 2010

15

45

Determining Influential Users in Internet Social Networks

Trusov, Michael; Bodapati, Anand V.; Bucklin, Randolph E.

JOURNAL OF MARKETING RESEARCH / 2010

16

44

Critical realism in case study research

Easton, Geoff

INDUSTRIAL MARKETING MANAGEMENT / 2010

17

42

I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others

McFerran, Brent; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales.

JOURNAL OF CONSUMER RESEARCH / 2010

18

41

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Van Doorn, Jenny; Katherine N. Lemon; Vikas Mittal; Stephan Nass; Doreén Pick; Peter Pirner; Peter C. Verhoef

JOURNAL OF SERVICE RESEARCH / 2010

19

41

The Impact of New Media on Customer Relationships

Hennig-Thurau, Thorsten; Edward C. Malthouse; Christian Friege; Sonja Gensler; Lara Lobschat; Arvind Rangaswamy; Bernd Skiera

JOURNAL OF SERVICE RESEARCH / 2010

20

40

Deriving Value from Social Commerce Networks

Stephen, Andrew T.; Toubia, Olivier

JOURNAL OF MARKETING RESEARCH / 2010

20

40

Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

Scheibehenne, Benjamin; Greifeneder, Rainer; Todd, Peter M.

JOURNAL OF CONSUMER RESEARCH / 2010  

 

 

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