Volume 16

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Index by Volume

Next: Volume 17

Volume 16

Number 1

Number 2

Customer Satisfaction, Productivity and Profitability: Difference Between Goods and Services
A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Evaluation
Incorporating Demographic Variables in Brand Choice Models An Indivisible Alternatives Framework
Slotting Allowances and New Product Introductions
Products with Branded Components An Approach for Premium Pricing and Partner Selection

Number 3

Number 4

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Last updated on Tuesday, July 16, 2002. ©2001 University of Florida