- A Note on Optimal Strategic Pricing of
Technological Innovations , Frank M. Bass, Alain V. Bultez, 1, 4.
- Monopolist Pricing with Dynamic
Demand and Production Cost , Shlomo Kalish, 2, 2.
- An Industry Equilibrium
Analysis of Downstream Vertical Integration , Timothy W. McGuire, Richard Staelin, 2, 2.
Marketing Strategies , John R. Hauser, Steven M. Shugan, 2, 4.
- Optimal Price Subsidy
Policy for Accelerating the Diffusion of Innovation , Shlomo Kalish, Gary L. Lilien, 2, 4.
- A Price Vector Model of
Demand for Consumer Durables: Preliminary Developments, Russell S. Winer, 4, 1.
- Optimal Pricing and Return Policies for
Perishable Commodities, Barry Alan Pasternack, 4, 2.
- Mental Accounting and Consumer Choice, Richard Thaler, 4, 3.
- Profitable Pricing When Market
Segments Overlap, Eitan Gerstner and Duncan Holthausen, 5, 1.
- New Product Pricing In Quality Sensitive Markets, Stephen A. Smith , 5, 1.
- Modeling Response to Advertising
and Pricing Changes for "V-8" Cocktail Vegetable Juice, Joseph 0. Eastlack, JR., Ambar G. Rao, 5, 3.
- Quantity Discounts: Managerial Issues and Research
Opportunities, Robert J. Dolan, 6, 1.
- Competitive Price
and Quality Under Asymmetric Information, Gerard J. Tellis, Birger Wernerfelt, 6, 3.
- A Friction Model for
Describing and Forecasting Price Changes, Wayne S. Desarbo, Vithala R. Rao, Joel H.
Steckel, Jerry Wind and Richard Colombo, 6, 4.
- Loss Leader Pricing and
Rain Check Policy, James D. Hess and Eitan Gerstner, 6, 4.
- Competitive Price and Positioning
Strategies, John R. Hauser, 7, 1.
- Existence and Uniqueness of
Price Equilibria in Defender, John R. Hauser and Birger Wernerfelt, 7, 1.
- A Model of Brand Choice and
Purchase Quantity Price Sensititivies, Laksham Krishnamurthi and S. P. Raj, 7, 1.
- Product and Price Competition in a Duopoly, K. Sridhar Moorthy, 7, 2.
- The Relationship
Between Market Characteristics and Promotional Price Elasticities, Ruth N.Bolton, 8, 2.
- Reservations: Customer Insurance In
The Marketing of Capacity, I. P. L. Png, 8, 3.
- Price-Induced Patterns
of Competition, Robert C. Blattberg, Kenneth J. Wisniewski, 8, 4.
- An Economic Rationale for
Door Prizes, Allan Richard Young, 8, 4.
- The Optimality of Consumer
Stockpiling Strategies, Robert J. Meyer, Joao Assuncao, 9, 1.
- Can Bait and Switch Benefit
Consumers?, Eitan Gerstner and James D. Hess, 9, 2.
- Price Promotions: Limiting
Competitive Encroachment, Rajiv Lal, 9, 3.
- On Auctions with Withdrawable
Winning Bids, Michael H. Rothkopf, 10, 1.
- Pricing and
Promotions in Asymmetric Duopolies, Ram C. Rao, 10, 2.
- A Taxonomy of Consumer
Purchase Strategies in a Promotion Intensive Environment, Imran S. Currim and Linda G.
Schneider, 10, 2.
- Price Competition in a
Channel Structure with a Common Retailer, S. Chan Choi, 10, 4.
- Pulsing Policies for
Aggregate Advertising Models, Fred M. Feinberg, 11, 3.
- The Normative
Impact of Consumer Price Expectations for Multiple Brands on Consumer
Purchase Behavior, Aradhna Krishna, 11, 3.
- The Effect of Price
Promotions on Variability in Product Category Sales, Jagmohan S. Raju, 11, 3.
Reference Price Effects into a Theory of Consumer Choice, Daniel S. Putler, 11, 3.
Sensitivity and Television Advertising Exposures: Some Empirical Findings, Vinay Kanetkar,
Charles B. Weinberg and Doyle L. Weiss, 11, 4.
- Modeling Loss
Aversion and Reference Dependence Effects on Brand Choice, Bruce G. S. Hardie, Eric
J. Johnson, and Peter S. Fader, 12, 4.
- Analyzing Duration
Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models, Kristiaan Helsen and
David C. Schmittlein, 12, 4.
- Durable-Goods Monopolists, Rational
Consumers, and Improving Products, Anirudh Dhebar, 13, 1.
- Gaining More by
Stocking Less: A Competitive Analysis of Product Availability, Subramanian
Balachander and Peter H. Farquhar, 13, 1.
- Why the
Bass Model Fits Without Decision Variables, Frank M. Bass, Trichy V. Krishnan, and
Dipak C. Jain, 13, 3.
- Nonlinear Pricing to
Produce Information, David J. Braden and Shmuel S. Oren, 13, 3.
- The Impact of Dealing
Patterns on Purchase Behavior, Aradhna Krishna, 13, 4.
- Adoption, Transfers, and Incentives in a Franchise Network
with Positive Externalities, Barrie R. Nault and Albert S. Dexter, 13, 4.
- The Impact
of Reference Price Effects on the Profitability of Price Promotions, Eric A. Greenleaf, 14, 1.
- A High-Tech Product Market
Share Model With Customer Expectations, Eileen Bridges, Chi Kin (Bennett) Yim, and
Richard A. Briesch, 14, 1.
- Pull Promotions and
Channel Coordination, Eitan Gerstner and James D. Hess, 14, 1.
- Signaling Price
Image Using Advertised Prices, Duncan Simester, 14, 2.
- Product and Price
Competition in a Two-Dimensional Vertical Differentiation Model, Mark B. Vandenbosch
and Charles B. Weinberg, 14, 2.
- Channel Coordination
When Retailers Compete, Charles A. Ingene and Mark E. Parry, 14, 4.
- Why Do We
Observe Minimal Warranties?, Nancy A. Lutz and V. Padmanabhan, 14, 4.
- Asymmetric Reference Price
Effects and Dynamic Pricing Policies, Praveen K. Kopalle, Ambar G. Rao, and Joao L. Assuncao, 15, 1.
- Pricing Decisions Under Demand Uncertainty: A
Bayesian Mixture Model Approach, Kirthi Kalyanam, 15, 3.
- Asymmetric Promotion
Effects and Brand Positioning, Bart J. Bronnenberg, Luc Wathieu, 15, 4.
- Supermarket Competition: The Case
of Every Day Low Pricing, Rajiv Lal and Ram Rao, 16, 1.
- Manufacturer's Returns Policies
and Retail Competition, V. Padmanabhan and I.P.L. Png, 16, 1.
- Products with Branded Components:
An Approach for Premium Pricing and Partner Selection, R. Venkatesh, Vijay Mahajan, 16, 2.
- Vertical Strategic
Interaction: Implications for Channel Pricing Strategy, Eunkyu Lee and Richard Staelin, 16, 3.
- Creating Micro-Marketing Pricing Strategies Using
Supermarket Scanner Data, Alan L. Montgomery, 16, 4.
- Shopping Behavior and Consumer Preference for Store Price Format:
Why "Large Basket" Shoppers Prefer EDLP, David R. Bell, James M. Lattin, 17, 1.
- The Role of Sale
Signs, Eric T. Anderson and Duncan I. Simester, 17, 2.
- Product Line Design for a
Distribution Channel, J. Miguel Villas-Boas, 17, 2.
- Does "Bait and Switch" Really
Benefit Consumers?, William L. Wilkie , Carl F. Mela , Gregory T. Gundlach, 17, 3.
- Yes, "Bait and Switch"
Really Benefits Consumers, James D. Hess , Eitan Gerstner, 17, 3.
- Does "Bait and Switch" Really
Benefit Consumers? Advancing the Discussion..., William L. Wilkie , Carl F. Mela , Gregory T. Gundlach, 17, 3.
- Consumption Self-Control
by Rationing Purchase Quantities of Virtue and Vice, Klaus Wertenbroch, 17, 4.
- Brand Equity and Vertical Product
Line Extent, Taylor Randall , Karl Ulrich , David Reibstein, 17, 4.
- Response to Competitive Entry : A
Rationale for Delayed Defensive Reaction, Ajay Kalra , Surendra Rajiv , Kannan Srinivasan, 17, 4.
- Managing Advertising and
Promotion for Long-Run Profitability, Kamel Jedidi, Carl F. Mela, Sunil Gupta, 18, 1.
- Asymmetric and Neighborhood
Cross-Price Effects: Some Empirical Generalizations, Raj Sethuraman , V. Srinivasan , Doyle Kim, 18, 1.
- Competition in
Durable Goods Markets: The Strategic Consequences of Leasing and
Selling, Preyas S. Desai , Devavrat Purohit, 18, 1.
Proliferation: An Empirical Analysis of Product Line Determinants and Market
Outcomes, Barry L. Bayus , William P. Putsis, Jr., 18, 2.
- Modeling the Effects
of Advertised Price Claims: Tensile Versus Precise Claims?, Sanjay K.
Dhar, Claudia Gonziilez-Vallejo, Dilip Soman, 18, 2.
- The Dynamic Effect of
Discounting on Sales: Empirical Analysis and Normative Pricing
Implications, Praveen K. Kopalle, Carl F. Mela, Lawrence Marsh, 18, 3.
- Industrial Pricing: Theory
and Managerial Practice, Peter M. Noble, Thomas S. Gruca, 18, 3.
on "Industrial Pricing: Theory and Managerial Practice" , George E.
Cressman, Jr., 18, 3.
- The Decomposition
of Promotional Response: An Empirical Generalization, David R. Bell, Jeongwen
Chiang, V. Padmanabhan, 18, 4.
Analyst Overconfidence About the Functional Form of Demand Models Can Lead to
Overpricing, Alan L. Montgomery , Eric T. Bradlow, 18, 4.
- Bundling and Competition on the
Internet, Yannis Bakos, Erik Brynjolfsson, 19, 1.
- Wine Online: Search Costs Affect Competition
on Price, Quality,and Distribution , John G. Lynch, Jr., Dan Ariely, 19, 1.
- Looking for Loss Aversion in Scanner
Panel Data: The Confounding Effect of Price Response Heterogeneity,
David R. Bell, James M. Lattin, 19, 2.
- Price and Margin
Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under
One-sided Uncertainty and Opportunity Cost of Delay, Joydeep Srivastava, Dipankar Chakravarti, Amnon Rapoport, 19, 2.
- The Impact of
Discrete Bidding and Bidder Aggressiveness on Sellers/ Strategies in Open
English Auctions: Reserves and Covert Shilling, Atanu R. Sinha, Eric A. Greenleaf,
- Parallel Imports:
Challenges from Unauthorized Distribution Channels, Reza Ahmadi, B. Rachel Yang, 19, 3.
- Raising Awareness
and Signaling Quality to Uninformed Consumers: A Price Advertising
Model, Hao Zhao, 19, 4.