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Services Marketing
- Improving Channel Coordination through
Franchising, Rajiv Lal, 9, 4.
- Warranty Policy and
Extended Service Contracts: Theory and an Application to Automobiles, V. Padmanabhan
and Ram C. Rao, 12, 3.
- Why Do We
Observe Minimal Warranties?, Nancy A. Lutz and V. Padmanabhan, 14, 4.
- Signaling Quality with a
Money-Back Guarantee: The Role of Transaction Costs, Sridhar Moorthy and Kannan
Srinivasan, 14, 4.
- Manufacturer's Returns Policies
and Retail Competition, V. Padmanabhan and I.P.L. Png, 16, 1.
- Customer Satisfaction, Productivity, and Profitability:
Differences Between Goods and Services, Eugene W. Anderson, Claes Fornell, Roland T. Rust, 16, 2.
- The Impact of Waiting
Time Guarantees on Customers' Waiting Experiences, Piyush Kumar, Manohar U. Kalwani, Maqbool Dada, 16, 4.
- The Quality
Double Whammy, William Boulding, Ajay Kalra, Richard Staelin, 18, 4.
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