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Segmentation Research
- Targeting the Switchable Industrial Customer, Dennis H. Gensch, 3, 1.
- Variety Seeking through Brand Switching, Moshe Givon, 3, 1.
- Market Segmentation, Self-Selection, and Product Line Design,
K. Sridhar Moorthy, 3, 4.
- Profitable Pricing When Market
Segments Overlap, Eitan Gerstner and Duncan Holthausen, 5, 1.
- An Approach to Simultaneous Estimation
and Segmentation in Conjoint Analysis, Kohsuke Ogawa, 6, 1.
- Investigating Household
Purchase Timing Decisions: A Conditional Hazard Function Approach, Dipak C. Jain and
Naufel J. Vilcassim, 10, 1.
- Modeling and Testing
Structured Markets: A Nested Logit Approach, P.K. Kannan and Gordon P. Wright, 10, 1.
- Effects of
Price Promotions on Variety-Seeking and Reinforcement Behavior, Barbara E. Kahn
and Jagmohan S. Raju, 10, 4.
- An Application of a Product Positioning
Model to Pharmaceutical Products, Paul E. Green and Abba M. Krieger, 11, 2.
- Accounting for Heterogeneity and
Nonstationarity in a Cross-sectional Model of Consumer Purchase Behavior, Peter S. Fader
and James M. Lattin, 12, 3.
- Modeling Multiple Sources
of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues, Fusun
Gonul and Kannan Srinivasan, 12, 3.
- Warranty Policy and
Extended Service Contracts: Theory and an Application to Automobiles, V. Padmanabhan
and Ram C. Rao, 12, 3.
- Nonlinear Pricing to
Produce Information, David J. Braden and Shmuel S. Oren, 13, 3.
- A Multiplicative
Fixed-effects Model of Consumer Choice, Purushottam Papatla, 15, 3.
- Finite-Mixture Structural Equation
Models for Response-Based Segmentation and Unobserved Heterogeneity, Kamel
Jedidi, Harsharanjeet S. Jagpal, and Wayne S. DeSarbo, 16, 1.
- Supermarket Competition: The Case
of Every Day Low Pricing, Rajiv Lal and Ram Rao, 16, 1.
- Incorporating Demographic Variables in Brand Choice Models:
An Indivisible Alternatives Framework, Kirthi Kalyanam, Daniel S. Putler, 16, 2.
- Creating Micro-Marketing Pricing Strategies Using
Supermarket Scanner Data, Alan L. Montgomery, 16, 4.
- Product Line Design for a
Distribution Channel, J. Miguel Villas-Boas, 17, 2.
- Consumption Self-Control
by Rationing Purchase Quantities of Virtue and Vice, Klaus Wertenbroch, 17, 4.
- Development
and Implementation of a Segment Selection Procedure for Industrial Product
Markets, Mitzi Montoya-Weiss, Roger J. Calantone, 18, 3.
- Modeling the
Evolution of Markets with Indirect Network Externalities: An Application to Digital
Television, Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney, 18, 3.
- MDS Maps
for Product Attributes and Market Response: An Application to Scanner Panel
Data, Rick L. Andrews , Ajay K. Manrai, 18, 4.
- A Hierarchical Bayesian
Methodology for Treating Heterogeneity in Structural Equation Models, Asim Ansari, Kamel Jedidi, Sharan Jagpal, 19, 4.
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