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Promotion
- A Model for Evaulating
the Profitability of Coupon Promotions , Scott A. Neslin, Robert W. Shoemaker, 2, 4.
- Consumer Promotions and the
Acceleration of Product Purchases, Scott A. Neslin, Caroline Henderson and John Quelch, 4, 2.
- Promoter: An Automated
Promotion Evaluation System, Magid M. Abraham and Leonard M.Lodish, 6, 2.
- Modeling the Effectiveness
and Profitability of Trade Promotions, Robert C. Blattberg and Alan Levin, 6, 2.
- Loss Leader Pricing and
Rain Check Policy, James D. Hess and Eitan Gerstner, 6, 4.
- Durable Goods and
Product Obsolesence, Daniel A. Levinthal, Devavrat Purohit, 8, 1.
- An Economic Rationale for
Door Prizes, Allan Richard Young, 8, 4.
- TA Market
Response Model for Coupon Promotions, Scott A. Neslin, 9, 2.
- Can Bait and Switch Benefit
Consumers?, Eitan Gerstner and James D. Hess, 9, 2.
- A Two-State
Model of Purchase Incidence and Brand Choice, Randolph E. Bucklin and James M.
Lattin, 10, 1.
- Pricing and
Promotions in Asymmetric Duopolies, Ram C. Rao, 10, 2.
- A Taxonomy of Consumer
Purchase Strategies in a Promotion Intensive Environment, Imran S. Currim and Linda G.
Schneider, 10, 2.
- Effects of
Price Promotions on Variety-Seeking and Reinforcement Behavior, Barbara E. Kahn
and Jagmohan S. Raju, 10, 4.
- Pulsing Policies for
Aggregate Advertising Models, Fred M. Feinberg, 11, 3.
- The Effect of Price
Promotions on Variability in Product Category Sales, Jagmohan S. Raju, 11, 3.
- An Implemented System
For Improving Promotion Productivity Using Store Scanner Data, Magid M.
Abraham and Leonard M. Lodish, 12, 3.
- Experimental Evidence
on the Negative Effect of Product Features and Sales Promotions on
Brand Choice, Itamar Simonson, Ziv Carmon, and Suzanne O'Curry, 13, 1.
- Customer Base
Analysis: An Industrial Purchase Process Application, David C. Schmittlein
and Robert A. Peterson, 13, 1.
- The Effect of Package Coupons
on Brand Choice, Jagmohan S. Raju, Sanjay K. Dhar, and Donald G. Morrison, 13, 2.
- The Impact of Dealing
Patterns on Purchase Behavior, Aradhna Krishna, 13, 4.
- Competing
Coupon Promotions and Category Sales, Jeongwen Chiang, 14, 1.
- The Impact
of Reference Price Effects on the Profitability of Price Promotions, Eric A. Greenleaf, 14, 1.
- Pull Promotions and
Channel Coordination, Eitan Gerstner and James D. Hess, 14, 1.
- Optimal Selection for
Direct Mail, Jan Roelf Bult and Tom Wansbeek, 14, 4.
- Competitive Coupon Targeting,
Greg Shaffer and Z. John Zhang, 14, 4.
- Effect of Brand
Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with
Empirical Evidence, Deepak Agrawal, 15, 1.
- A Segment-level
Model of Category Volume and Brand Choice, William R. Dillon and Sunil Gupta, 15, 1.
- Asymmetric Reference Price
Effects and Dynamic Pricing Policies, Praveen K. Kopalle, Ambar G. Rao, and Joao L. Assuncao, 15, 1.
- A Theory of Forward Buying, Merchandising, and
Trade Deals, Rajiv Lal, John D.C. Little, and J. Miguel Villas-Boas, 15, 1.
- The Effect of Package
Coupons on Brand Choice: An Epilogue on Profits, Sanjay K. Dhar, Donald G. Morrison, Jagmohan
S. Raju, 15, 2.
- Asymmetric Promotion
Effects and Brand Positioning, Bart J. Bronnenberg, Luc Wathieu, 15, 4.
- Incorporating Demographic Variables in Brand Choice Models:
An Indivisible Alternatives Framework, Kirthi Kalyanam, Daniel S. Putler, 16, 2.
- Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior:
A Dynamic Structural Model, Füsun Gönül, Kannan Srinivasan, 15, 3.
- The Role of Sale
Signs, Eric T. Anderson and Duncan I. Simester, 17, 2.
- Mail versus Mall: A Strategic
Analysis of Competition between Direct Marketers and Conventional Retailers, Sridhar
Balasubramanian, 17, 3.
- Does "Bait and Switch" Really
Benefit Consumers?, William L. Wilkie , Carl F. Mela , Gregory T. Gundlach, 17, 3.
- Yes, "Bait and Switch"
Really Benefits Consumers, James D. Hess , Eitan Gerstner, 17, 3.
- Does "Bait and Switch" Really
Benefit Consumers? Advancing the Discussion..., William L. Wilkie , Carl F. Mela , Gregory T. Gundlach, 17, 3.
- Managing Advertising and
Promotion for Long-Run Profitability, Kamel Jedidi, Carl F. Mela, Sunil Gupta, 18, 1.
- Asymmetric and Neighborhood
Cross-Price Effects: Some Empirical Generalizations, Raj Sethuraman , V. Srinivasan , Doyle Kim, 18, 1.
- Manufacturer Allowances
and Retailer Pass Through Rates in a Competitive Environment, Sang Yong
Kim , Richard Staelin, 18, 1.
- The Impact of Heterogeneity in
Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects, Sanjay
K. Dhar, Claudia Gonziilez-Vallejo, Dilip Soman, 18, 2.
- A Decision Support
System for Planning Manufacturers' Sales Promotion Calendars, Jorge M.
Silva-Risso, Randolph E. Bucklin, Donald G. Morrison, 18, 3.
- PromoCast: A
New Forecasting Method for Promotion Planning, Lee G. Cooper, Penny Baron, Wayne
Levy, Michael Swisher, Paris Gogos, 18, 3.
- The Dynamic Effect of
Discounting on Sales: Empirical Analysis and Normative Pricing
Implications, Praveen K. Kopalle, Carl F. Mela, Lawrence Marsh, 18, 3.
- The Decomposition
of Promotional Response: An Empirical Generalization, David R. Bell, Jeongwen
Chiang, V. Padmanabhan, 18, 4.
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