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New Product Research
- Application, Predictive Test, and Strategy
Implications for a Dynamic Model of Consumer Response , John R. Hauser and Kenneth J. Wisniewski, 1, 2.
- Three-way Multivariate Conjoint Analysis ,
Wayne S. DeSarbo, J. Douglas Carroll, Donald R. Lehmann, John O’Shaughnessy, 1, 4.
- Effects of Usage and Name on Perceptions of New Products ,
William L. Moore and Donald R. Lehmann, 1, 4.
- Advertising and the Diffusion of New Products ,
Dan Horsky, Leonard S. Simon, 2, 1.
- Factors Influencing
the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis , Phillippe
Cattin and Girish Punj, 3, 1.
- An Empirical Comparison of Awareness
Forecasting Models of New Product Introduction, Vijay Mahajan, Eitan Muller and Subhash Sharma, 3, 3.
- A Market Dynamics Model or New
Industrial Products and its Application, Shmuel S. Oren and Michael H. Rothkopf, 3, 3.
- A Multiattribute Model
of Consumer Choice during Product Learning, Robert J. Meyer and Arvind Sathi, 4, 1.
- Nonisomorphism, Shadow
Features and Imputed Preferences, Morris B. Holbrook, William L. Moore, Gary N. Dodgen and
William J. Havlena, 4, 3.
- A Constrained Unfolding Methodology for
Product Positioning, Wayne DeSarbo and Vithala R. Roa, 5, 1.
- The Impact of Competitive Entry
in a Developing Market Upon Dynamic Pricing Strategies, Jehoshua Eliashberg and Abel P. Jeuland, 5, 1.
- New Product Pricing In Quality Sensitive Markets, Stephen A. Smith , 5, 1.
- Nonlinear Least
Squares Estimation of New Products Diffusion Models, V. Srinivasan, Charlotte H. Mason, 5, 2.
- The Cost of Simplifying Preference
Models, Michael R. Hagerty, 5, 4.
- An Integer Programming Approach to the Optimal
Product Line Selection Problem, Richard D. McBride, Fred S. Zufryden, 7, 2.
- Conjoint
Analysis Reliability: Empirical Findings, David Reibstein, John E. G. Bateson and William Boulding, 7, 3.
- Dynamic Advertising Strategies
of Competing Durable Good Procedures, Dan Horsky and Karl Mate, 7, 4.
- Modeling
Multinational Diffusion Patterns: An Efficient Methodology, Hubert Gatignon, Jeshoshua
Eliashberg, Thomas S. Robertson, 8, 3.
- Conjoint Reliabilty
Measures, Dick R. Wittink, David J. Reibstein, William Boulding, Jphn E. G.
Bateson, John W. Walsh, 8, 4.
- New Models From
Old: Forecasting Product Adoption by Hierarchical Bayes Procedures, Peter J. Lenk, Ambarg
G. Rao, 9, 1.
- New Product Entries and Product
Class Demand, Charlotte H. Mason, 9, 1.
- Designing Products and Services
for Consumer Welfare: Theoretical and Empirical Issues, Sunil Gupta and Rajeev Kohli, 9, 3.
- Innovation Diffusion in
the Presence of Supply Restrictions, Dipak Jain, Vijay Mahajan and Eitan Muller, 10, 1.
- Market
Incumbency and Technological Inertia, Pankaj Ghemawat, 10, 2.
- An Empirical Analysis of the
Relationship Between Brand Loyalty and Consumer Price Elasticity, Lakshman Krishnamurthi and
S. P. Raj, 10, 2.
- A Choice-Based
Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market
Segments, S. Weerahandi, S. R. Dalal, 11, 1.
- An Application of a Product Positioning
Model to Pharmaceutical Products, Paul E. Green and Abba M. Krieger, 11, 2.
- New Brand Positioning and
Pricing in an Oligopolistic Market, Dan Horsky and Paul Nelson, 11, 2.
- Dynamic
Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases
for Frequently Purchased Consumer Goods, Gurumurthy Kalyanaram and Glen L.
Urban, 11, 3.
- Demand Signaling and
Screening in Channels of Distribution, Wujin Chu, 11, 4.
- The Voice of the
Customer, Abbie Griffin and John R. Hauser, 12, 1.
- Structuring a MultiProduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force:
A Practical Model-Based Approach, Murali K. Mantrala, Prabhakant Sinha, and Andris A. Zoltners, 13, 2.
- Why the
Bass Model Fits Without Decision Variables, Frank M. Bass, Trichy V. Krishnan, and
Dipak C. Jain, 13, 3.
- Analysis of
New Product Diffusion Using a Four-Segment Trial-Repeat Model, Minhi Hahn, Sehoon Park, Lakshman
Krishnamurthi, and Andris A. Zoltners, 13, 3.
- The Forecaster's
Dilemma, Chaim M. Ehrman and Steven M. Shugan, 14, 2.
- A Relatively Unbiased Measure of Discrimination Ability in Product Design:, An
Addendum to Buchanan and Henderson (1992), 14, 2.
- Controllable Factors of New
Product Success: A Cross-National Comparison, Roger J. Calantone, Jeffrey B.
Schmidt, X. Michael Song, 15, 4.
- Slotting Allowances and
New Product Introductions, Martin A. Lariviere, V. Padmanabhan, 16, 2.
- Will It Ever Fly? Modeling the Takeoff of
Really New Consumer Durablesr, Peter N. Golder, Gerard J. Tellis, 16, 3.
- Bias and Systematic
Change in the Parameter Estimates of Macro-Level Diffusion Models, Christophe Van den
Bulte , Gary L. Lilien, 16, 4.
- Mixing Behavior in Cross-Country
Diffusion, William P. Putsis, Jr., Sridhar Balasubramanian, Edward H. Kaplan, Subrata K. Sen, 16, 4.
- A Hierarchical
Bayes Model of Primary and Secondary Demand, Neeraj Arora, Greg M. Allenby, James
L. Ginter, 17, 1.
- Shopping Behavior and Consumer Preference for Store Price Format:
Why "Large Basket" Shoppers Prefer EDLP, David R. Bell, James M. Lattin, 17, 1.
- Response to Competitive Entry : A
Rationale for Delayed Defensive Reaction, Ajay Kalra , Surendra Rajiv , Kannan Srinivasan, 17, 4.
- A Bayesian
Model to Forecast New Product Performance in Domestic and International
Markets, Ramya Neelamegham , Pradeep Chintagunta, 18, 2.
- The Fundamental
Templates of Quality Ads, Jacob Goldenberg, David Mazursky, Sorin Solomon, 18, 3.
- Modeling the
Evolution of Markets with Indirect Network Externalities: An Application to Digital
Television, Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney, 18, 3.
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Collaborating to Compete, Wilfred Amaldoss, Robert J. Meyer, Jagmohan S. Raju,
Amnon Rapoport, 19, 2.
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MOVIEMOD: An Implementable Decision Support System for Prerelease Market
Evaluation of Motion Pictures, Jehoshua Eliashberg, Jedid-Jah Jonker,
Mohanbir S. Sawhney, Berend Wierenga, 19, 3.
- New Product Diffusion Acceleration: Measurement and Analysis, Christophe Van den Bulte, 19, 4.
- Multiple Messages to Retain
Retailers: Signaling New Product Demand, Preyas S. Desai, 19, 4.
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Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs, Chakravarthi Narasimhan, Z. John Zhang, 19, 4.
- Raising Awareness
and Signaling Quality to Uninformed Consumers: A Price Advertising
Model, Hao Zhao, 19, 4.
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