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Modeling Techniques
- Effects of Usage and Name on Perceptions of New Products ,
William L. Moore and Donald R. Lehmann, 1, 4.
- A Logit Model of Brand Choice
Calibrated on Scanner Data , Peter M. Guadagni, John D. C. Little, 2, 3.
- Probabilistic Measurement
of Attributes: A Logit Analysis by Generalized Least Squares , Gordon G. Bechtel, James
B Wiley, 2, 4.
- A Model for Evaulating
the Profitability of Coupon Promotions , Scott A. Neslin, Robert W. Shoemaker, 2, 4.
- An MDI Model and an Algorithm for
Composite Hypotheses Testing and Estimation in Marketing , A. Charnes, W. W. Cooper, D. B. Learner,
F. Y. Phillips, 3, 1.
- The Choice Theory Approach to
Market Research, Daniel McFadden, 5, 4.
- Testing Competitive Market Structures:
An Application of Weighted Least Squares Methodology to Brand Switching Data , Thomas P. Novak and Charles Stangor, 6, 1.
- An Approach to Simultaneous Estimation
and Segmentation in Conjoint Analysis, Kohsuke Ogawa, 6, 1.
- Promoter: An Automated
Promotion Evaluation System, Magid M. Abraham and Leonard M.Lodish, 6, 2.
- Modeling the Effectiveness
and Profitability of Trade Promotions, Robert C. Blattberg and Alan Levin, 6, 2.
- A Two-stage Disaggregate
Attribute Choice Model, Dennis H. Gensch, 6, 3.
- The Equity
Estimator for Marketing Research, Laksham Krishnamurthi and Arvind Rangaswamy, 6, 4.
- Choice Map: Inferring a Product-Market
Map from Panel Data, Terry Elrod, 7, 1.
- Optimal Price and Advertising
Policy for a Convenience Goods Retailer, Gustav Feichtinger, Alfred Luhmer, Gerhard Sorger, 7, 2.
- Invariant Estimators for Market
Share Systems and their Finite Sample Behavior, Kenneth M. Gaver, Dan Horsky, Chakravarthi Narasimhan, 7, 2.
- An Integer Programming Approach to the Optimal
Product Line Selection Problem, Richard D. McBride, Fred S. Zufryden, 7, 2.
- A Flexible Class of Discrete
Choice Models, S. R. Dalal and R. W. Klein, 7, 3.
- Consumer Store Choice and
Choice Set Definition, A. Stewart Fotheringham, 7, 3.
- Marketing Mix Reactions to
Entry, William T. Robinson, 7, 4.
- Elimination-By-Cutoffs, Ajay
K. Manrai, Prabhakant Sinha, 8, 2.
- Salesforce
Compensation: Theory and Managerial Implications, Anne T. Coughlan, Subrata K. Sen, 8, 4.
- Perceptual Mapping
Using Ordered Logit Analysis, Hotaka Katahira, 9, 1.
- A
Knowledge-Based System for Advertising Design, Raymond R. Burke, Arvind
Rangaswamy, Jerry Wind and Jehoshua Eliashberg, 9, 3.
- A Taxonomy of Consumer
Purchase Strategies in a Promotion Intensive Environment, Imran S. Currim and Linda G.
Schneider, 10, 2.
- Quality Perceptions
and Asymmetric Switching Between Brands, Greg M. Allenby and Peter E. Rossi, 10, 3.
- Effects of
Price Promotions on Variety-Seeking and Reinforcement Behavior, Barbara E. Kahn
and Jagmohan S. Raju, 10, 4.
- A Minimum Discrimination
Information Estimation of Multiattribute Market Share Models, Dennis H. Gensch, Ehsan
S. Soofi, 11, 1.
- Incorporating
Reference Price Effects into a Theory of Consumer Choice, Daniel S. Putler, 11, 3.
- Estimating
Nonlinear Parameters in the Multinomial Logit Model, Peter S. Fader, James M.
Lattin and John D. C. Little, 11, 4.
- An
Empirical Pooling Approach for Estimating Marketing Mix Elasticities with
PIMS Data, Venkatram Ramaswamy, Wayne S. DeSarbo, David J. Reibstein and
William T. Robinson, 12, 1.
- Using Laboratory
Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh
Beef, Elizabeth Hoffman, Dale J. Menkhaus, Dipankar Chakravarti, Ray A. Field and Glen D. Whipple, 12, 3.
- Why the
Bass Model Fits Without Decision Variables, Frank M. Bass, Trichy V. Krishnan, and
Dipak C. Jain, 13, 3.
- The Persistence of
Marketing Effects on Sales, Marnik G. Dekimpe and Dominique M. Hanssens, 14, 1.
- A Three-Stage Model of
Industrial Trade Show Performance, Srinath Gopalakrishna and Gary L. Lilien, 14, 1.
- A Segment-level
Model of Category Volume and Brand Choice, William R. Dillon and Sunil Gupta, 15, 1.
- Order of Entry as a Moderator
of the Effect of the Marketing Mix on Market Share, Douglas Bowman and Hubert
Gatignon, 15, 3.
- Pricing Decisions Under Demand Uncertainty: A
Bayesian Mixture Model Approach, Kirthi Kalyanam, 15, 3.
- Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures:
Theoretical Analysis and Empirical Illustration, Venkatesh Shankar, 16, 3.
- A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice, Patricia M. West, Patrick L. Brockett, Linda L. Golden, 16, 4.
- Planning Media
Schedules in the Presence of Dynamic Advertising Quality, Prasad A. Naik , Murali K.
Mantrala , Alan G. Sawyer, 17, 3.
- Utility Covariances
and Context Effects in Conjoint MNP Models, Rinus Haaijer , Michel Wedel , Marco
Vriens , Tom Wansbeek, 17, 3.
- The "Shopping
Basket": A Model for Multicategory Purchase Incidence Decisions, Puneet
Manchanda ,Asim Ansari ,Sunil Gupta, 18, 2.
- Commercial Use of
UPC Scanner Data: Industry and Academic Perspectives, Randolph E.
Bucklin, Sunil Gupta, 18, 3.
- SilverScreener: A
Modeling Approach to Movie Screens Management, Sanjeev Swami, Jehoshua
Eliashberg - Charles B. Weinberg, 18, 3.
- Development
and Implementation of a Segment Selection Procedure for Industrial Product
Markets, Mitzi Montoya-Weiss, Roger J. Calantone, 18, 3.
- MDS Maps
for Product Attributes and Market Response: An Application to Scanner Panel
Data, Rick L. Andrews , Ajay K. Manrai, 18, 4.
- Research
Note: Overselling with Opportunistic Cancellations, Eyal Biyalogorsky, Ziv
Carmon, Gila E. Fruchter, Eitan Gerstner, 18, 4.
- Accurate
Retail Testing of Fashion Merchandise: Methodology and Application, Marshall Fisher, Kumar Rajaram, 19, 3.
- A Hierarchical Bayesian
Methodology for Treating Heterogeneity in Structural Equation Models, Asim Ansari, Kamel Jedidi, Sharan Jagpal, 19, 4.
- New Product Diffusion Acceleration: Measurement and Analysis, Christophe Van den Bulte, 19, 4.
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