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Marketing Strategy and Metrics
- The Salesperson as
Outside Agent or Employee: A Transaction Cost Analysis, Erin Anderson, 4, 3.
- A Study of Productivity Changes in Food
Retailing, Brian T. Ratchford and James R. Brown, 4, 4.
- A Constrained Unfolding Methodology for
Product Positioning, Wayne DeSarbo and Vithala R. Roa, 5, 1.
- Modeling Competitive Marketing
Strategies: The Impact of Marketing-Mix Relationships and Industry Structure, Gregory S. Carpenter, 6, 2.
- Modeling Competitive Marketing
Strategies: The Impact of Marketing-Mix Relationships and Industry Structure, Gregory S. Carpenter, 6, 2.
- The Coase Theorem and
Suboptimization in Marketing Channels, Seth W. Norton, 6, 3.
- A Friction Model for
Describing and Forecasting Price Changes, Wayne S. Desarbo, Vithala R. Rao, Joel H.
Steckel, Jerry Wind and Richard Colombo, 6, 4.
- Product and Price Competition in a Duopoly, K. Sridhar Moorthy, 7, 2.
- Strategic Decentralization in
Channels, K. Sridhar Moorthy, 7, 4.
- The Factor Structure of
Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches, V. Srinivasan, P. Vanden Abeele, I. Butaye, 8, 1.
- Evaluating Alternative
Retail Repostioning Strategies, Marcel Corstjens, Peter Doyle, 8, 2.
- Elimination-By-Cutoffs, Ajay
K. Manrai, Prabhakant Sinha, 8, 2.
- Determinants
of Continuity in Conventional Industrial Channel Dyads, Erin Anderson, Barton Weitz, 8, 4.
- Unobservable Effects
and Business Performance, Robert Jacobson, 9, 1.
- Perceptual Mapping
Using Ordered Logit Analysis, Hotaka Katahira, 9, 1.
- The Economics of Product
Variety: A Survey, Kelvin Lancaster, 9, 3.
- Cognitive Geometry: An
Analysis of Structure Underlying Representations of Similarity, Rashi Glazer and Kent
Nakamoto, 10, 3.
- Multiple Source Procurement
Competitions, Sudhindra Seshadri, Kalyan Chatterjee and Gary L. Lilien, 10, 3.
- Brand Loyalty and Market
Equilibrium, Birger Wernerfelt, 10, 3.
- Brand Loyalty
and Marketing Strategy: An Application To Home Appliances, Barry L. Bayus, 11, 1.
- Exploring the Relationship
Between the Markets for New and Used Durable Goods: The Case of Automobiles, Devarat
Purohit, 11, 2.
- An Application of a Product Positioning
Model to Pharmaceutical Products, Paul E. Green and Abba M. Krieger, 11, 2.
- New Brand Positioning and
Pricing in an Oligopolistic Market, Dan Horsky and Paul Nelson, 11, 2.
- The Dynamic Pricing
of Next Generation Consumer Durables, Barry L. Bayus, 11, 3.
- Dynamic
Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases
for Frequently Purchased Consumer Goods, Gurumurthy Kalyanaram and Glen L.
Urban, 11, 3.
- The Impact of Dealing
Patterns on Purchase Behavior, Aradhna Krishna, 13, 4.
- Customer Satisfaction, Productivity, and Profitability:
Differences Between Goods and Services, Eugene W. Anderson, Claes Fornell, Roland T. Rust, 16, 2.
- Incorporating Demographic Variables in Brand Choice Models:
An Indivisible Alternatives Framework, Kirthi Kalyanam, Daniel S. Putler, 16, 2.
- Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures:
Theoretical Analysis and Empirical Illustration, Venkatesh Shankar, 16, 3.
- Vertical Strategic
Interaction: Implications for Channel Pricing Strategy, Eunkyu Lee and Richard Staelin, 16, 3.
- A Dynamic Model of the Duration
of the Customer's Relationship with a Continuous Service Provider : The Role of
Satisfaction, Ruth N. Bolton, 17, 1.
- The Role of Sale
Signs, Eric T. Anderson and Duncan I. Simester, 17, 2.
- Process Innovation, Product
Differentiation, and Channel Structure: Strategic Incentives in a Duopoly, Sudheer
Gupta, Richard Loulou, 17, 4.
- Response to Competitive Entry : A
Rationale for Delayed Defensive Reaction, Ajay Kalra , Surendra Rajiv , Kannan Srinivasan, 17, 4.
- Estimation of Consumer Demand with
Stock-Out Based Substitution: An Application to Vending Machine Products, Ravi Anupindi , Maqbool Dada , Sachin Gupta, 17, 4.
- The "Shopping
Basket": A Model for Multicategory Purchase Incidence Decisions, Puneet
Manchanda ,Asim Ansari ,Sunil Gupta, 18, 2.
- Risk Behavior
in Response to Quotas and Contests, Anil Gaba, Ajay Kalra, 18, 3.
- Commentary
on "Industrial Pricing: Theory and Managerial Practice" , George E.
Cressman, Jr., 18, 3.
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Collaborating to Compete, Wilfred Amaldoss, Robert J. Meyer, Jagmohan S. Raju,
Amnon Rapoport, 19, 2.
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