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Measurement
- A Model for the Analysis
of Asymmetric Data in Marketing Research , Richard A. Harshman, Paul E. Green, Yoram Wind,
Margaret E. Lundy, 1, 2.
- On the Reliability and Predictive Validity
of Purchase Intention Measures , Manohar U. Kalwani, Alvin J. Silk, 1, 3.
- Three-way Multivariate Conjoint Analysis ,
Wayne S. DeSarbo, J. Douglas Carroll, Donald R. Lehmann, John O’Shaughnessy, 1, 4.
- Managing Channel Profits , Abel P.
Jeuland, Steven M. Shugan, 2, 3.
- Probabilistic Measurement
of Attributes: A Logit Analysis by Generalized Least Squares , Gordon G. Bechtel, James
B Wiley, 2, 4.
- Factors Influencing
the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis , Phillippe
Cattin and Girish Punj, 3, 1.
- Consumer Promotions and the
Acceleration of Product Purchases, Scott A. Neslin, Caroline Henderson and John Quelch, 4, 2.
- A Constrained Unfolding Methodology for
Product Positioning, Wayne DeSarbo and Vithala R. Roa, 5, 1.
- The Impact of Competitive Entry
in a Developing Market Upon Dynamic Pricing Strategies, Jehoshua Eliashberg and Abel P. Jeuland, 5, 1.
- Aggregating Individual Purchases
to the Household Level, Barbara E. Kahn, Donald G. Morrison, Gordon P. Wright, 5, 3.
- The Cost of Simplifying Preference
Models, Michael R. Hagerty, 5, 4.
- Forecasting New Product Sales
From Likelihood of Purchase Ratings, William J. Infosino, 5, 4.
- The Choice Theory Approach to
Market Research, Daniel McFadden, 5, 4.
- Modeling the Effectiveness
and Profitability of Trade Promotions, Robert C. Blattberg and Alan Levin, 6, 2.
- Cross-Sectional Estimation
in Marketing: Direct Versus Reverse Regression, Wilfried R. Vanhonacker, Diana Day, 6, 3.
- Does it Pay to
Change Your Company's Name? A Stock Market Perspective, Dan Horsky and Patrick
Swyngedouw, 6, 4.
- Removing Heterogeneity Bias
from Logit Model Estimation, J. Morgan Jones and Janet T. Landwehr, 7, 1.
- Channel of Distribution Profits When
Channel Members Form Conjectures, Abel P. Jeuland, Steven M. Shugan, 7, 2.
- A Model for Customer
Complaint Management, Claes Fornell and Birger Wernerfelt, 7, 3.
- Conjoint
Analysis Reliability: Empirical Findings, David Reibstein, John E. G. Bateson and William Boulding, 7, 3.
- Recovering Measures of Advertising Carryover from
Aggregate Data: The Role of the Firm's Decision Behavior, Gary J. Russell, 7, 3.
- Modeling
Asymmetric Competition, Gregory S. Carpenter, Lee G. Cooper, Dominique M.
Hanssens, David F. Midgley, 7, 4.
- Relaxing the Loyalty Condition
in the Colombo / Morrison Model, Robert F. Bordley, 8, 1.
- A Brand Switching
Model with Implications for Marketing Strategies, Richard A. Colombo, Donald G. Morrison, 8, 1.
- Durable Goods and
Product Obsolesence, Daniel A. Levinthal, Devavrat Purohit, 8, 1.
- Extending the Rotterdam Model to
Test Hierarchical Market Structures, Naufel J. Vilcassim, 8, 2.
- A Unified Approach To
Identifying, Estimating and Testing Demand Structures with Aggregate Scanner
Data, Greg M. Allenby, 8, 3.
- Taste Tests: Changing The
Rules to Improve the Game, Moshe Givon, 8, 3.
- Conjoint Reliabilty
Measures, Dick R. Wittink, David J. Reibstein, William Boulding, Jphn E. G.
Bateson, John W. Walsh, 8, 4.
- Unobservable Effects
and Business Performance, Robert Jacobson, 9, 1.
- TA Market
Response Model for Coupon Promotions, Scott A. Neslin, 9, 2.
- Untangling the Effects of Purchase
Reinforcement and Advertising Carryover, Moshe Givon and Dan Horsky, 9, 2.
- Investigating Household
Purchase Timing Decisions: A Conditional Hazard Function Approach, Dipak C. Jain and
Naufel J. Vilcassim, 10, 1.
- Quality Perceptions
and Asymmetric Switching Between Brands, Greg M. Allenby and Peter E. Rossi, 10, 3.
- Estimating
Heterogeneity in Consumers’ Purchase Rates, Sunil Gupta and Donald G. Morrison, 10, 3.
- Assessing
the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in
Product Design, Bruce Buchanan, Pamela W. Henderson, 11, 1.
- Dynamic
Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases
for Frequently Purchased Consumer Goods, Gurumurthy Kalyanaram and Glen L.
Urban, 11, 3.
- The Voice of the
Customer, Abbie Griffin and John R. Hauser, 12, 1.
- A Look on the
Cost Side: Market Share and the Competitive Environment, William Boulding and
Richard Staelin, 12, 2.
- Truth in Concentration
in the Land of (80/20) Laws, David C. Schmittlein, Lee G. Cooper, Donald G. Morrison, 12, 2.
- Pretesting
Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols, Ruth N.
Bolton, 12, 3.
- An Implemented System
For Improving Promotion Productivity Using Store Scanner Data, Magid M.
Abraham and Leonard M. Lodish, 12, 3.
- Modeling Multiple Sources
of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues, Fusun
Gonul and Kannan Srinivasan, 12, 3.
- Using Laboratory
Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh
Beef, Elizabeth Hoffman, Dale J. Menkhaus, Dipankar Chakravarti, Ray A. Field and Glen D. Whipple, 12, 3.
- Customer Base
Analysis: An Industrial Purchase Process Application, David C. Schmittlein
and Robert A. Peterson, 13, 1.
- Customer
Satisfaction Incentives, John R. Hauser, Duncan I. Simester, and Birger Wernerfelt, 13, 4.
- A Relatively Unbiased Measure of Discrimination Ability in Product Design:, An
Addendum to Buchanan and Henderson (1992), 14, 2.
- Pricing Decisions Under Demand Uncertainty: A
Bayesian Mixture Model Approach, Kirthi Kalyanam, 15, 3.
- Evaluation of Salesforce Size and
Productivity Through Efficient Frontier Benchmarking, Dan Horsky, Paul Nelson, 15, 4.
- Finite-Mixture Structural Equation
Models for Response-Based Segmentation and Unobserved Heterogeneity, Kamel
Jedidi, Harsharanjeet S. Jagpal, and Wayne S. DeSarbo, 16, 1.
- A Generalized Utility Model of Disappointment and Regret
Effects on Post-Choice Valuation, J. Jeffrey Inman, James S. Dyer, Jianmin Jia, 16, 2.
- Incorporating Demographic Variables in Brand Choice Models:
An Indivisible Alternatives Framework, Kirthi Kalyanam, Daniel S. Putler, 16, 2.
- Creating Micro-Marketing Pricing Strategies Using
Supermarket Scanner Data, Alan L. Montgomery, 16, 4.
- Shopping Behavior and Consumer Preference for Store Price Format:
Why "Large Basket" Shoppers Prefer EDLP, David R. Bell, James M. Lattin, 17, 1.
- A Dynamic Model of the Duration
of the Customer's Relationship with a Continuous Service Provider : The Role of
Satisfaction, Ruth N. Bolton, 17, 1.
- Planning Media
Schedules in the Presence of Dynamic Advertising Quality, Prasad A. Naik , Murali K.
Mantrala , Alan G. Sawyer, 17, 3.
- Inertia and Variety Seeking
in a Model of Brand-Purchase Timing, Pradeep K. Chintagunta, 17, 3.
- Managing Advertising and
Promotion for Long-Run Profitability, Kamel Jedidi, Carl F. Mela, Sunil Gupta, 18, 1.
- The Success of
Marketing Management Support Systems, Berend Wierenga ,Gerrit H, Van
Bruggen ,Richard Staelin, 18, 3.
- Commercial Use of
UPC Scanner Data: Industry and Academic Perspectives, Randolph E.
Bucklin, Sunil Gupta, 18, 3.
- A Decision Support
System for Planning Manufacturers' Sales Promotion Calendars, Jorge M.
Silva-Risso, Randolph E. Bucklin, Donald G. Morrison, 18, 3.
- The Dynamic Effect of
Discounting on Sales: Empirical Analysis and Normative Pricing
Implications, Praveen K. Kopalle, Carl F. Mela, Lawrence Marsh, 18, 3.
- The Decomposition
of Promotional Response: An Empirical Generalization, David R. Bell, Jeongwen
Chiang, V. Padmanabhan, 18, 4.
- MDS Maps
for Product Attributes and Market Response: An Application to Scanner Panel
Data, Rick L. Andrews , Ajay K. Manrai, 18, 4.
- Research
Note: Overselling with Opportunistic Cancellations, Eyal Biyalogorsky, Ziv
Carmon, Gila E. Fruchter, Eitan Gerstner, 18, 4.
- The Little Engine that Could:
Modeling the Performance of World Wide Web Search Engines, Eric T. Bradlow, David C.
Schmittlein, 19, 1.
- Looking for Loss Aversion in Scanner
Panel Data: The Confounding Effect of Price Response Heterogeneity,
David R. Bell, James M. Lattin, 19, 2.
- New Product Diffusion Acceleration: Measurement and Analysis, Christophe Van den Bulte, 19, 4.
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