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Market Structure
- Nonlinear Pricing in Markets with Interdependent Demand ,
Shmuel S. Oren, Stephen A. Smith, Robert B. Wilson, 1, 3.
- Estimating the Confidence Interval for
the Optimal Marketing Mix: An Application to Lead Generation , Richard C. Morey, John M. McCann, 2, 2.
- Testing Competitive Market Structures,
Glen L. Urban, Philip L. Johnson and John R. Hauser, 3, 2.
- A Probalistic Model for Testing Hypothesized
Hierarchial Market Structures, Rajiv Grover and William R Dillon, 4, 4.
- Aggregating Individual Purchases
to the Household Level, Barbara E. Kahn, Donald G. Morrison, Gordon P. Wright, 5, 3.
- Testing Competitive Market Structures:
An Application of Weighted Least Squares Methodology to Brand Switching Data , Thomas P. Novak and Charles Stangor, 6, 1.
- Modeling Competitive Marketing
Strategies: The Impact of Marketing-Mix Relationships and Industry Structure, Gregory S. Carpenter, 6, 2.
- The Rotterdam Demand
Model and Its Application in Marketing, Kenneth W Clements and E. Anthony Selvanathan, 7, 1.
- Choice Map: Inferring a Product-Market
Map from Panel Data, Terry Elrod, 7, 1.
- Optimal Price and Advertising
Policy for a Convenience Goods Retailer, Gustav Feichtinger, Alfred Luhmer, Gerhard Sorger, 7, 2.
- Invariant Estimators for Market
Share Systems and their Finite Sample Behavior, Kenneth M. Gaver, Dan Horsky, Chakravarthi Narasimhan, 7, 2.
- Conjoint
Analysis Reliability: Empirical Findings, David Reibstein, John E. G. Bateson and William Boulding, 7, 3.
- Strategic Decentralization in
Channels, K. Sridhar Moorthy, 7, 4.
- The Relationship
Between Market Characteristics and Promotional Price Elasticities, Ruth N.Bolton, 8, 2.
- Extending the Rotterdam Model to
Test Hierarchical Market Structures, Naufel J. Vilcassim, 8, 2.
- A Unified Approach To
Identifying, Estimating and Testing Demand Structures with Aggregate Scanner
Data, Greg M. Allenby, 8, 3.
- Price-Induced Patterns
of Competition, Robert C. Blattberg, Kenneth J. Wisniewski, 8, 4.
- Demand
Complementarities, Household Production, and Retail Assortments, Roger Betancourt
and David Gautschi, 9, 2.
- Modeling and Testing
Structured Markets: A Nested Logit Approach, P.K. Kannan and Gordon P. Wright, 10, 1.
- On "Testing
Competitive Market Structures", P. K. Kannan and Gordon P. Wright, 10, 4.
- Brand Loyalty
and Marketing Strategy: An Application To Home Appliances, Barry L. Bayus, 11, 1.
- Exploring the Relationship
Between the Markets for New and Used Durable Goods: The Case of Automobiles, Devarat
Purohit, 11, 2.
- Dynamic
Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases
for Frequently Purchased Consumer Goods, Gurumurthy Kalyanaram and Glen L.
Urban, 11, 3.
- An Empirical
Investigation of Returns to Search, Brian T. Ratchford and Narasimhan Srinivasan, 12, 1.
- Truth in Concentration
in the Land of (80/20) Laws, David C. Schmittlein, Lee G. Cooper, Donald G. Morrison, 12, 2.
- The Effects of Television Advertising on Local Telephone Usage:
Exploratory Data Analysis and Response Modeling, Martin A. Koschat and Darius J. Sabavala, 13, 4.
- Modeling Preference and Structural
Heterogeneity in Consumer Choice, Wagner A. Kamakura, Byung-Do Kim, Jonathan Lee, 15, 2.
- A Dynamic Analysis of Market Structure
Based on Panel Data, Tulin Erdem, 15, 4.
- Manufacturer's Returns Policies
and Retail Competition, V. Padmanabhan and I.P.L. Png, 16, 1.
- Dual Distribution
channels: The Competition Between Rental Agencies and Dealers, Devavrat Purohit, 16, 3.
- Vertical Strategic
Interaction: Implications for Channel Pricing Strategy, Eunkyu Lee and Richard Staelin, 16, 3.
- Brand Equity and Vertical Product
Line Extent, Taylor Randall , Karl Ulrich , David Reibstein, 17, 4.
- Competition in
Durable Goods Markets: The Strategic Consequences of Leasing and
Selling, Preyas S. Desai , Devavrat Purohit, 18, 1.
- Modeling the
Evolution of Markets with Indirect Network Externalities: An Application to Digital
Television, Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney, 18, 3.
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