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Marketing Channels
- An Industry Equilibrium
Analysis of Downstream Vertical Integration , Timothy W. McGuire, Richard Staelin, 2, 2.
- A Nonuniform
Influence Innovation Diffusion Model of New Product Acceptance , Christopher J. Easingwood,
Vijah Mahajan, Eitan Muller, 2, 3.
- Managing Channel Profits , Abel P.
Jeuland, Steven M. Shugan, 2, 3.
- Optimal Price Subsidy
Policy for Accelerating the Diffusion of Innovation , Shlomo Kalish, Gary L. Lilien, 2, 4.
- Competition and Cooperation in Marketing Channel
Choice: Theory and Application, Anne T. Coughlan, 4, 2.
- Optimal Pricing and Return Policies for
Perishable Commodities, Barry Alan Pasternack, 4, 2.
- The Coase Theorem and
Suboptimization in Marketing Channels, Seth W. Norton, 6, 3.
- Strategic Decentralization in
Channels, K. Sridhar Moorthy, 7, 4.
- Durable Goods and
Product Obsolesence, Daniel A. Levinthal, Devavrat Purohit, 8, 1.
- The Relationship
Between Distribution And Market Share, Paul Farris, James Olver, Cornelis De Kluyver, 8, 2.
- Determinants
of Continuity in Conventional Industrial Channel Dyads, Erin Anderson, Barton Weitz, 8, 4.
- Incorporating Consumer Price
Expectations in Diffusion Models, Chakravarthi Narasimhan, 8, 4.
- Demand
Complementarities, Household Production, and Retail Assortments, Roger Betancourt
and David Gautschi, 9, 2.
- Price Promotions: Limiting
Competitive Encroachment, Rajiv Lal, 9, 3.
- A Diffusion Model Incorporating Product
Benefits,Price, Income and Information, Dan Horsky, 9, 4.
- Improving Channel Coordination through
Franchising, Rajiv Lal, 9, 4.
- Price Competition in a
Channel Structure with a Common Retailer, S. Chan Choi, 10, 4.
- Exploring the Relationship
Between the Markets for New and Used Durable Goods: The Case of Automobiles, Devarat
Purohit, 11, 2.
- A Dynamic Model of Channel Member
Strategies for Marketing Expenditures, Pradeep K. Chintagunta and Dipak Jain, 11, 2.
- Demand Signaling and
Screening in Channels of Distribution, Wujin Chu, 11, 4.
- The Governance of Exclusive
Territories When Dealers Can Bootleg, Shantanu Dutta, Mark Bergen, and George John, 13, 1.
- Signaling Quality by Selling Through a Reputable Retailer:
An Example of Renting the Reputation of Another Agent, Wujin Chu and Woosik Chu, 13, 2.
- Adoption, Transfers, and Incentives in a Franchise Network
with Positive Externalities, Barrie R. Nault and Albert S. Dexter, 13, 4.
- Pull Promotions and
Channel Coordination, Eitan Gerstner and James D. Hess, 14, 1.
- The Forecaster's
Dilemma, Chaim M. Ehrman and Steven M. Shugan, 14, 2.
- Has Power Shifted in the
Grocery Channel?, Paul R. Messinger and Chakravarthi Narasimhan, 14, 2.
- Channel Coordination
Mechanisms for Customer Satisfaction, Wujin Chu and Preyas S. Desai, 14, 4.
- Channel Coordination
When Retailers Compete, Charles A. Ingene and Mark E. Parry, 14, 4.
- The Inverse Relationship Between
Manufacturer and Retailer Margins: A Theory, Rajiv Lal, Chakravarthi Narasimhan, 15, 2.
- A Parsimonious Model for Forecasting
Gross Box-Office Revenues of Motion Pictures, Mohanbir S. Sawhney, Jehoshua Eliashberg, 15, 2.
- Manufacturer's Returns Policies
and Retail Competition, V. Padmanabhan and I.P.L. Png, 16, 1.
- Slotting Allowances and
New Product Introductions, Martin A. Lariviere, V. Padmanabhan, 16, 2.
- Dual Distribution
channels: The Competition Between Rental Agencies and Dealers, Devavrat Purohit, 16, 3.
- Why Store
Brand Penetration Varies by Retailer, Sanjay K. Dhar and Stephen J. Hoch, 16, 3.
- Vertical Strategic
Interaction: Implications for Channel Pricing Strategy, Eunkyu Lee and Richard Staelin, 16, 3.
- Product Line Design for a
Distribution Channel, J. Miguel Villas-Boas, 17, 2.
- Mail versus Mall: A Strategic
Analysis of Competition between Direct Marketers and Conventional Retailers, Sridhar
Balasubramanian, 17, 3.
- Process Innovation, Product
Differentiation, and Channel Structure: Strategic Incentives in a Duopoly, Sudheer
Gupta, Richard Loulou, 17, 4.
- Coordinating Channels
Under Price and Nonprice Competition, Ganesh Iyer, 17, 4.
- Manufacturer Allowances
and Retailer Pass Through Rates in a Competitive Environment, Sang Yong
Kim , Richard Staelin, 18, 1.
- The Dynamic Effect of
Discounting on Sales: Empirical Analysis and Normative Pricing
Implications, Praveen K. Kopalle, Carl F. Mela, Lawrence Marsh, 18, 3.
- Manufacturer-Retailer
Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in
a Local Market, Vrinda Kadiyali, Pradeep Chintagunta, Naufel Vilcassim, 19, 2.
- Price and Margin
Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under
One-sided Uncertainty and Opportunity Cost of Delay, Joydeep Srivastava, Dipankar Chakravarti, Amnon Rapoport, 19, 2.
- Parallel Imports:
Challenges from Unauthorized Distribution Channels, Reza Ahmadi, B. Rachel Yang, 19, 3.
- New Product Diffusion Acceleration: Measurement and Analysis, Christophe Van den Bulte, 19, 4.
- Multiple Messages to Retain
Retailers: Signaling New Product Demand, Preyas S. Desai, 19, 4.
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