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Managerial Decision Making
- A Normative Model of Consumer Information
Processing, Michael R. Hagerty and David A. Aaker, 3, 3.
- A Bayesian
Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative
Models, Roland T. Rust and David C. Schmittlein, 4, 1.
- Promoter: An Automated
Promotion Evaluation System, Magid M. Abraham and Leonard M.Lodish, 6, 2.
- The Metric Quality of
Ordered Categorical Data, V. Srinivasan, Amiya K. Basu, 8, 3.
- The Optimality of Consumer
Stockpiling Strategies, Robert J. Meyer, Joao Assuncao, 9, 1.
- Product
Proliferation: An Empirical Analysis of Product Line Determinants and Market
Outcomes, Barry L. Bayus , William P. Putsis, Jr., 18, 2.
- The Success of
Marketing Management Support Systems, Berend Wierenga ,Gerrit H, Van
Bruggen ,Richard Staelin, 18, 3.
- Accounting Profits
Versus Marketing Profits: A Relevant Metric for Category
Management, Yuxin Chen, James D. Hess, Ronald T. Wilcox, Z. John Zhang, 18, 3.
- "Do the Right
Thing:" Diverging Effects of Accountability in a Managerial Context, Christina L.
Brown, 18, 3.
- Commercial Use of
UPC Scanner Data: Industry and Academic Perspectives, Randolph E.
Bucklin, Sunil Gupta, 18, 3.
- A Decision Support
System for Planning Manufacturers' Sales Promotion Calendars, Jorge M.
Silva-Risso, Randolph E. Bucklin, Donald G. Morrison, 18, 3.
- SilverScreener: A
Modeling Approach to Movie Screens Management, Sanjeev Swami, Jehoshua
Eliashberg - Charles B. Weinberg, 18, 3.
- Bundling and Competition on the
Internet, Yannis Bakos, Erik Brynjolfsson, 19, 1.
- The Little Engine that Could:
Modeling the Performance of World Wide Web Search Engines, Eric T. Bradlow, David C.
Schmittlein, 19, 1.
- Consumer Decision Making in Online
Shopping Environments: The Effects of Interactive Decision Aids, Gerald Haubl, Valerie
Trifts, 19, 1.
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MOVIEMOD: An Implementable Decision Support System for Prerelease Market
Evaluation of Motion Pictures, Jehoshua Eliashberg, Jedid-Jah Jonker,
Mohanbir S. Sawhney, Berend Wierenga, 19, 3.
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