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Internet Marketing
- Mail versus Mall: A Strategic
Analysis of Competition between Direct Marketers and Conventional Retailers, Sridhar
Balasubramanian, 17, 3.
- Modeling the
Evolution of Markets with Indirect Network Externalities: An Application to Digital
Television, Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney, 18, 3.
- When and
How Is the Internet Likely to Decrease Price Competition?, Rajiv Lal, Miklos
Sarvary, 18, 4.
- Bundling and Competition on the
Internet, Yannis Bakos, Erik Brynjolfsson, 19, 1.
- The Little Engine that Could:
Modeling the Performance of World Wide Web Search Engines, Eric T. Bradlow, David C.
Schmittlein, 19, 1.
- Consumer Decision Making in Online
Shopping Environments: The Effects of Interactive Decision Aids, Gerald Haubl, Valerie
Trifts, 19, 1.
- Wine Online: Search Costs Affect Competition
on Price, Quality,and Distribution , John G. Lynch, Jr., Dan Ariely, 19, 1.
- Measuring the Customer Experience
in Online Environments: A Structural Modeling Approach, Thomas P. Novak, Donna L. Hoffman, Yiu-Fai Yung, 19, 1.
- The Impact of
Discrete Bidding and Bidder Aggressiveness on Sellers/ Strategies in Open
English Auctions: Reserves and Covert Shilling, Atanu R. Sinha, Eric A. Greenleaf,
19, 3.
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