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International Marketing
- Cross-Cultural Marketing Negotiations: A Laboratory
Experiment, John L. Graham, 4, 2.
- Modeling
Multinational Diffusion Patterns: An Efficient Methodology, Hubert Gatignon, Jeshoshua
Eliashberg, Thomas S. Robertson, 8, 3.
- Controllable Factors of New
Product Success: A Cross-National Comparison, Roger J. Calantone, Jeffrey B.
Schmidt, X. Michael Song, 15, 4.
- Mixing Behavior in Cross-Country
Diffusion, William P. Putsis, Jr., Sridhar Balasubramanian, Edward H. Kaplan, Subrata K. Sen, 16, 4.
- A Bayesian
Model to Forecast New Product Performance in Domestic and International
Markets, Ramya Neelamegham , Pradeep Chintagunta, 18, 2.
- Parallel Imports:
Challenges from Unauthorized Distribution Channels, Reza Ahmadi, B. Rachel Yang, 19, 3.
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