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Estimation and Other Statistical Techniques
- A Model for the Analysis
of Asymmetric Data in Marketing Research , Richard A. Harshman, Paul E. Green, Yoram Wind,
Margaret E. Lundy, 1, 2.
- Probabilistic Measurement
of Attributes: A Logit Analysis by Generalized Least Squares , Gordon G. Bechtel, James
B Wiley, 2, 4.
- A Pure Birth Model of Optimal Advertising with
Word-of-Mouth, George E. Monahan, 3, 2.
- A Market Dynamics Model or New
Industrial Products and its Application, Shmuel S. Oren and Michael H. Rothkopf, 3, 3.
- An Investigation into the Order of the Brand Choice Process, Frank
M. Bass, Moshe M. Givon, Manohar U. Kalwani, David Reibstein and Gordon P. Wright, 3, 4.
- Prediction of Individual Buying Behavior:
A Poisson-Bernoulli Model with Arbitrary Heterogeneity, S.R. Dalal, J. C. Lee and D. J. Sabavala, 3, 4.
- Toward a Methodology for Measuring Advertising Copy
Effects, Hubert Gatignon, 3, 4.
- A Probalistic Model for Testing Hypothesized
Hierarchial Market Structures, Rajiv Grover and William R Dillon, 4, 4.
- Estimating
Continuous Time Advertising - Sales Models, Ram C. Rao, 5, 2.
- Arts Plan:
Implementation, Evolution, and Usage, Charles B. Weinberg, 5, 2.
- An Ideal-Point Probabilistic Choice
Model for Heterogeneous Preferences, Wagner A. Kamamkura, Rajendra K. Srivastava, 5, 3.
- A Multivariate Polya Model of Brand
Choice and Purchase Incidence, Udo Wagner, Alfred Taudes, 5, 3.
- The Cost of Simplifying Preference
Models, Michael R. Hagerty, 5, 4.
- The Choice Theory Approach to
Market Research, Daniel McFadden, 5, 4.
- A Panel-Data Based
Method for Merging Joint Space and Market Response Function Estimation, William L. Moore And Russell S. Winer, 6, 1.
- Testing Competitive Market Structures:
An Application of Weighted Least Squares Methodology to Brand Switching Data , Thomas P. Novak and Charles Stangor, 6, 1.
- An Approach to Simultaneous Estimation
and Segmentation in Conjoint Analysis, Kohsuke Ogawa, 6, 1.
- Modeling Competitive Marketing
Strategies: The Impact of Marketing-Mix Relationships and Industry Structure, Gregory S. Carpenter, 6, 2.
- A Two-stage Disaggregate
Attribute Choice Model, Dennis H. Gensch, 6, 3.
- The Coase Theorem and
Suboptimization in Marketing Channels, Seth W. Norton, 6, 3.
- Cross-Sectional Estimation
in Marketing: Direct Versus Reverse Regression, Wilfried R. Vanhonacker, Diana Day, 6, 3.
- Does it Pay to
Change Your Company's Name? A Stock Market Perspective, Dan Horsky and Patrick
Swyngedouw, 6, 4.
- The Equity
Estimator for Marketing Research, Laksham Krishnamurthi and Arvind Rangaswamy, 6, 4.
- Choice Map: Inferring a Product-Market
Map from Panel Data, Terry Elrod, 7, 1.
- A Model of Brand Choice and
Purchase Quantity Price Sensititivies, Laksham Krishnamurthi and S. P. Raj, 7, 1.
- Invariant Estimators for Market
Share Systems and their Finite Sample Behavior, Kenneth M. Gaver, Dan Horsky, Chakravarthi Narasimhan, 7, 2.
- Channel of Distribution Profits When
Channel Members Form Conjectures, Abel P. Jeuland, Steven M. Shugan, 7, 2.
- A Flexible Class of Discrete
Choice Models, S. R. Dalal and R. W. Klein, 7, 3.
- Consumer Store Choice and
Choice Set Definition, A. Stewart Fotheringham, 7, 3.
- Conjoint
Analysis Reliability: Empirical Findings, David Reibstein, John E. G. Bateson and William Boulding, 7, 3.
- The Factor Structure of
Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches, V. Srinivasan, P. Vanden Abeele, I. Butaye, 8, 1.
- The Relationship
Between Market Characteristics and Promotional Price Elasticities, Ruth N.Bolton, 8, 2.
- Estimating Geographic
Customer Densities Using Kernel Density Estimation, Naveen Donthu, Roland T. Rust, 8, 2.
- Elimination-By-Cutoffs, Ajay
K. Manrai, Prabhakant Sinha, 8, 2.
- Extending the Rotterdam Model to
Test Hierarchical Market Structures, Naufel J. Vilcassim, 8, 2.
- Modeling
Multinational Diffusion Patterns: An Efficient Methodology, Hubert Gatignon, Jeshoshua
Eliashberg, Thomas S. Robertson, 8, 3.
- Conjoint Reliabilty
Measures, Dick R. Wittink, David J. Reibstein, William Boulding, Jphn E. G.
Bateson, John W. Walsh, 8, 4.
- Perceptual Mapping
Using Ordered Logit Analysis, Hotaka Katahira, 9, 1.
- Assessing Purchase Timing
Models: Whether or Not is Preferable to When, Rita D. Wheat and Donald G. Morrison, 9, 2.
- A Two-State
Model of Purchase Incidence and Brand Choice, Randolph E. Bucklin and James M.
Lattin, 10, 1.
- Investigating Household
Purchase Timing Decisions: A Conditional Hazard Function Approach, Dipak C. Jain and
Naufel J. Vilcassim, 10, 1.
- Modeling and Testing
Structured Markets: A Nested Logit Approach, P.K. Kannan and Gordon P. Wright, 10, 1.
- Identifying
Most Influential Observations in Factor Analysis, Sangit Chatterjee, Linda Jamieson
and Frederick Wiseman, 10, 2.
- Evaluating the Impact of
Advertising Media Plans: A Model of Consumer Purchase Dynamics using Single-Source
Data, James H. Pedrick and Fred S. Zufryden, 10, 2.
- Quality Perceptions
and Asymmetric Switching Between Brands, Greg M. Allenby and Peter E. Rossi, 10, 3.
- Estimating
Heterogeneity in Consumers’ Purchase Rates, Sunil Gupta and Donald G. Morrison, 10, 3.
- Effects of
Price Promotions on Variety-Seeking and Reinforcement Behavior, Barbara E. Kahn
and Jagmohan S. Raju, 10, 4.
- Assessing
the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in
Product Design, Bruce Buchanan, Pamela W. Henderson, 11, 1.
- A Minimum Discrimination
Information Estimation of Multiattribute Market Share Models, Dennis H. Gensch, Ehsan
S. Soofi, 11, 1.
- An Application of a Product Positioning
Model to Pharmaceutical Products, Paul E. Green and Abba M. Krieger, 11, 2.
- A Probit Model of Choice
Dynamics, Purushottam Papatla and Lakshman Krishnamurthi, 11, 2.
- Incorporating
Reference Price Effects into a Theory of Consumer Choice, Daniel S. Putler, 11, 3.
- Estimating
Nonlinear Parameters in the Multinomial Logit Model, Peter S. Fader, James M.
Lattin and John D. C. Little, 11, 4.
- Price
Sensitivity and Television Advertising Exposures: Some Empirical Findings, Vinay Kanetkar,
Charles B. Weinberg and Doyle L. Weiss, 11, 4
- An
Empirical Pooling Approach for Estimating Marketing Mix Elasticities with
PIMS Data, Venkatram Ramaswamy, Wayne S. DeSarbo, David J. Reibstein and
William T. Robinson, 12, 1.
- An Empirical
Investigation of Returns to Search, Brian T. Ratchford and Narasimhan Srinivasan, 12, 1.
- The Measurement
and Determinants of Brand Equity: A Financial Approach, Carol J. Simon and
Mary W. Sullivan, 12, 1.
- A Look on the
Cost Side: Market Share and the Competitive Environment, William Boulding and
Richard Staelin, 12, 2.
- Investigating Purchase
Incidence, Brand Choice and Purchase Quantity Decisions of Households, Pradeep
K. Chintagunta, 12, 2.
- Composite Dependent
Variables and the Market Share Effect, Robert Jacobson and David A. Aaker, 12, 2.
- Truth in Concentration
in the Land of (80/20) Laws, David C. Schmittlein, Lee G. Cooper, Donald G. Morrison, 12, 2.
- Accounting for Heterogeneity and
Nonstationarity in a Cross-sectional Model of Consumer Purchase Behavior, Peter S. Fader
and James M. Lattin, 12, 3.
- Modeling Multiple Sources
of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues, Fusun
Gonul and Kannan Srinivasan, 12, 3.
- Testing Predicted
Choices Against Observations in Probablilistic Dicrete-Choice Models, Joel L. Horowitz and
Jordan J. Louviere, 12, 3.
- Warranty Policy and
Extended Service Contracts: Theory and an Application to Automobiles, V. Padmanabhan
and Ram C. Rao, 12, 3.
- Analyzing Duration
Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models, Kristiaan Helsen and
David C. Schmittlein, 12, 4.
- Cross-Validating
Regression Models in Marketing Research, Joel H. Steckel and Wilfried R. Vanhonacker, 12, 4.
- Customer Base
Analysis: An Industrial Purchase Process Application, David C. Schmittlein
and Robert A. Peterson, 13, 1.
- Structuring a MultiProduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force:
A Practical Model-Based Approach, Murali K. Mantrala, Prabhakant Sinha, and Andris A. Zoltners, 13, 2.
- The Effect of Package Coupons
on Brand Choice, Jagmohan S. Raju, Sanjay K. Dhar, and Donald G. Morrison, 13, 2.
- The Effects of Television Advertising on Local Telephone Usage:
Exploratory Data Analysis and Response Modeling, Martin A. Koschat and Darius J. Sabavala, 13, 4.
- The Persistence of
Marketing Effects on Sales, Marnik G. Dekimpe and Dominique M. Hanssens, 14, 1.
- The Forecaster's
Dilemma, Chaim M. Ehrman and Steven M. Shugan, 14, 2.
- A Relatively Unbiased Measure of Discrimination Ability in Product Design:, An
Addendum to Buchanan and Henderson (1992), 14, 2.
- Optimal Selection for
Direct Mail, Jan Roelf Bult and Tom Wansbeek, 14, 4.
- Decision-Making Under Uncertainty:
Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets, Tulin
Erdem and Michael P. Keane, 15, 1.
- The Effect of Package
Coupons on Brand Choice: An Epilogue on Profits, Sanjay K. Dhar, Donald G. Morrison, Jagmohan
S. Raju, 15, 2.
- Modeling Preference and Structural
Heterogeneity in Consumer Choice, Wagner A. Kamakura, Byung-Do Kim, Jonathan Lee, 15, 2.
- A Parsimonious Model for Forecasting
Gross Box-Office Revenues of Motion Pictures, Mohanbir S. Sawhney, Jehoshua Eliashberg, 15, 2.
- A Multiplicative
Fixed-effects Model of Consumer Choice, Purushottam Papatla, 15, 3.
- Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior:
A Dynamic Structural Model, Füsun Gönül, Kannan Srinivasan, 15, 3.
- A Framework for Investigating Habits, "The Hand of the Past," and Heterogeneity
in Dynamic Brand Choice, Rishin Roy, Pradeep K. Chintagunta, Sudeep Haldar, 15, 3.
- Pricing Decisions Under Demand Uncertainty: A
Bayesian Mixture Model Approach, Kirthi Kalyanam, 15, 3.
- A Dynamic Analysis of Market Structure
Based on Panel Data, Tulin Erdem, 15, 4.
- Controllable Factors of New
Product Success: A Cross-National Comparison, Roger J. Calantone, Jeffrey B.
Schmidt, X. Michael Song, 15, 4.
- Evaluation of Salesforce Size and
Productivity Through Efficient Frontier Benchmarking, Dan Horsky, Paul Nelson, 15, 4.
- The Value of Purchase History
Data in Target Marketing, Peter E. Rossi, Robert E. McCulloch, Greg M. Allenby, 15, 4.
- Finite-Mixture Structural Equation
Models for Response-Based Segmentation and Unobserved Heterogeneity, Kamel
Jedidi, Harsharanjeet S. Jagpal, and Wayne S. DeSarbo, 16, 1.
- Products with Branded Components:
An Approach for Premium Pricing and Partner Selection, R. Venkatesh, Vijay Mahajan, 16, 2.
- Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures:
Theoretical Analysis and Empirical Illustration, Venkatesh Shankar, 16, 3.
- Bias and Systematic
Change in the Parameter Estimates of Macro-Level Diffusion Models, Christophe Van den
Bulte , Gary L. Lilien, 16, 4.
- Creating Micro-Marketing Pricing Strategies Using
Supermarket Scanner Data, Alan L. Montgomery, 16, 4.
- A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice, Patricia M. West, Patrick L. Brockett, Linda L. Golden, 16, 4.
- A Hierarchical
Bayes Model of Primary and Secondary Demand, Neeraj Arora, Greg M. Allenby, James
L. Ginter, 17, 1.
- Similarities in Choice
Behavior Across Product Categories, Andrew Ainslie, Peter E. Rossi, 17, 2.
- Direct Estimation of Batsell
and Polking's Model, Sang-June Park and Minhi Hahn, 17, 2.
- To Zap or Not to Zap:A
Study of the Determinants of Channel Switching During Commercials, S. Siddarth and
Amitava Chattopadhyay, 17, 2.
- Planning Media
Schedules in the Presence of Dynamic Advertising Quality, Prasad A. Naik , Murali K.
Mantrala , Alan G. Sawyer, 17, 3.
- Utility Covariances
and Context Effects in Conjoint MNP Models, Rinus Haaijer , Michel Wedel , Marco
Vriens , Tom Wansbeek, 17, 3.
- Estimation of Consumer Demand with
Stock-Out Based Substitution: An Application to Vending Machine Products, Ravi Anupindi , Maqbool Dada , Sachin Gupta, 17, 4.
- Managing Advertising and
Promotion for Long-Run Profitability, Kamel Jedidi, Carl F. Mela, Sunil Gupta, 18, 1.
- Manufacturer Allowances
and Retailer Pass Through Rates in a Competitive Environment, Sang Yong
Kim , Richard Staelin, 18, 1.
- What You Don't Know
About Customer Perceived Quality: The Role of Customer Expectation
Distributions, Roland T. Rust , J. Jeffrey Inman , Jianmin Jia , Anthony Zahorik, 18, 1.
- A Bayesian
Model to Forecast New Product Performance in Domestic and International
Markets, Ramya Neelamegham , Pradeep Chintagunta, 18, 2.
- Modeling the Effects
of Advertised Price Claims: Tensile Versus Precise Claims?, Kwangpil Chang, S.
Siddarth, Charles B. Weinberg, 18, 2.
- "Do the Right
Thing:" Diverging Effects of Accountability in a Managerial Context, Christina L.
Brown, 18, 3.
- Modeling the
Evolution of Markets with Indirect Network Externalities: An Application to Digital
Television, Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney, 18, 3.
- The Quality
Double Whammy, William Boulding, Ajay Kalra, Richard Staelin, 18, 4.
- The Decomposition
of Promotional Response: An Empirical Generalization, David R. Bell, Jeongwen
Chiang, V. Padmanabhan, 18, 4.
- Why
Analyst Overconfidence About the Functional Form of Demand Models Can Lead to
Overpricing, Alan L. Montgomery , Eric T. Bradlow, 18, 4.
- The Little Engine that Could:
Modeling the Performance of World Wide Web Search Engines, Eric T. Bradlow, David C.
Schmittlein, 19, 1.
- A Nonparametric Approach
to Identifying Latent Relationships in Hierarchical Models, Thomas S. Shively,
Greg M. Allenby, Robert Kohn, 19, 2.
-
MOVIEMOD: An Implementable Decision Support System for Prerelease Market
Evaluation of Motion Pictures, Jehoshua Eliashberg, Jedid-Jah Jonker,
Mohanbir S. Sawhney, Berend Wierenga, 19, 3.
- Accurate
Retail Testing of Fashion Merchandise: Methodology and Application, Marshall Fisher, Kumar Rajaram, 19, 3.
- New Product Diffusion Acceleration: Measurement and Analysis, Christophe Van den Bulte, 19, 4.
- Eye Fixations on
Advertisements and Memory for Brands: A Model and Findings, Michel Wedel, Rik Pieters, 19, 4.
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