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Economics Modeling
- Formal
Choice Models in Marketing , Marcel L. Corstjens, David A. Gautshi, 2, 1.
- Minimum Market Share ,
Aneel Karnani, 2, 1.
- An Industry Equilibrium
Analysis of Downstream Vertical Integration , Timothy W. McGuire, Richard Staelin, 2, 2.
- Carryover Effects and Temporal
Aggregation in a Partial Adjustment Model Framework , Wilfried R. Vanhonacker, 2, 3.
- Optimal Pricing and Advertising Policies for New product Oligopoly Models,
Gerald L. Thompson and Jinn-Tsair Teng, 3, 2.
- Competition and Cooperation in Marketing Channel
Choice: Theory and Application, Anne T. Coughlan, 4, 2.
- Cross-Cultural Marketing Negotiations: A Laboratory
Experiment, John L. Graham, 4, 2.
- Salesforce Compensation Plans: Theoretic Perspective, Amiya
K. Basu, Rajiv Lal, V. Srinivasan, and Richard Staelin, 4, 4.
- Delegating Pricing Resposibility to the
Salesforce, Rajiv Lal, 5, 2.
- Salesforce Compensation Plans in
Environments with Asymmmetric Information, Rajiv Lal, Richard Staelin, 5, 3.
- A Two-stage Disaggregate
Attribute Choice Model, Dennis H. Gensch, 6, 3.
- The Coase Theorem and
Suboptimization in Marketing Channels, Seth W. Norton, 6, 3.
- Optimal Price and Advertising
Policy for a Convenience Goods Retailer, Gustav Feichtinger, Alfred Luhmer, Gerhard Sorger, 7, 2.
- Product and Price Competition in a Duopoly, K. Sridhar Moorthy, 7, 2.
- A Model for Customer
Complaint Management, Claes Fornell and Birger Wernerfelt, 7, 3.
- Relaxing the Loyalty Condition
in the Colombo / Morrison Model, Robert F. Bordley, 8, 1.
- Incorporating Consumer Price
Expectations in Diffusion Models, Chakravarthi Narasimhan, 8, 4.
- An Economic Rationale for
Door Prizes, Allan Richard Young, 8, 4.
- Price Promotions: Limiting
Competitive Encroachment, Rajiv Lal, 9, 3.
- The Economics of Product
Variety: A Survey, Kelvin Lancaster, 9, 3.
- Improving Channel Coordination through
Franchising, Rajiv Lal, 9, 4.
- Compensating Heterogeneous
Salesforces: Some Explicit Solutions, Ram C. Rao, 9, 4.
- Pricing and
Promotions in Asymmetric Duopolies, Ram C. Rao, 10, 2.
- Brand Loyalty and Market
Equilibrium, Birger Wernerfelt, 10, 3.
- Price Competition in a
Channel Structure with a Common Retailer, S. Chan Choi, 10, 4.
- Dynamic
Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases
for Frequently Purchased Consumer Goods, Gurumurthy Kalyanaram and Glen L.
Urban, 11, 3.
- Demand Signaling and
Screening in Channels of Distribution, Wujin Chu, 11, 4.
- Estimating a
Multinomial Probit Model of Brand Choice Using the Method of Simulated
Moments, Pradeep K. Chintagunta, 11, 4.
- An
Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function
Model, Thomas S. Gruca, K. Ravi Kumar and D. Sudharshan, 11, 4.
- An Empirical
Investigation of Returns to Search, Brian T. Ratchford and Narasimhan Srinivasan, 12, 1.
- Scale and Scope
Effects on Advertising Agency Costs, Alvin J. Silk and Ernst R. Berndt, 12, 1.
- Warranty Policy and
Extended Service Contracts: Theory and an Application to Automobiles, V. Padmanabhan
and Ram C. Rao, 12, 3.
- Durable-Goods Monopolists, Rational
Consumers, and Improving Products, Anirudh Dhebar, 13, 1.
- The Governance of Exclusive
Territories When Dealers Can Bootleg, Shantanu Dutta, Mark Bergen, and George John, 13, 1.
- On the Function
of Sales Assistance, Birger Wernerfelt, 13, 1.
- Signaling Quality by Selling Through a Reputable Retailer:
An Example of Renting the Reputation of Another Agent, Wujin Chu and Woosik Chu, 13, 2.
- Structuring a MultiProduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force:
A Practical Model-Based Approach, Murali K. Mantrala, Prabhakant Sinha, and Andris A. Zoltners, 13, 2.
- Competitive
Positioning in Markets with Nonuniform Preferences, Asim Ansari, Nicholas
Economides, and Avijit Ghosh, 13, 3.
- Selling
Formats for Search Goods, Birger Wernerfelt, 13, 3.
- What Should You Do
When Your Competitors Send in the Clones?, Devavrat Purohit, 13, 4.
- Signaling Price
Image Using Advertised Prices, Duncan Simester, 14, 2.
- Product and Price
Competition in a Two-Dimensional Vertical Differentiation Model, Mark B. Vandenbosch
and Charles B. Weinberg, 14, 2.
- Channel Coordination
Mechanisms for Customer Satisfaction, Wujin Chu and Preyas S. Desai, 14, 4.
- Channel Coordination
When Retailers Compete, Charles A. Ingene and Mark E. Parry, 14, 4.
- Why Do We
Observe Minimal Warranties?, Nancy A. Lutz and V. Padmanabhan, 14, 4.
- Signaling Quality with a
Money-Back Guarantee: The Role of Transaction Costs, Sridhar Moorthy and Kannan
Srinivasan, 14, 4.
- Effect of Brand
Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with
Empirical Evidence, Deepak Agrawal, 15, 1.
- Supermarket Competition: The Case
of Every Day Low Pricing, Rajiv Lal and Ram Rao, 16, 1.
- A Generalized Utility Model of Disappointment and Regret
Effects on Post-Choice Valuation, J. Jeffrey Inman, James S. Dyer, Jianmin Jia, 16, 2.
- Slotting Allowances and
New Product Introductions, Martin A. Lariviere, V. Padmanabhan, 16, 2.
- Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures:
Theoretical Analysis and Empirical Illustration, Venkatesh Shankar, 16, 3.
- Side
Payments in Marketing, John R. Hauser, Duncan I. Simester, Birger Wernerfelt, 16, 3.
- Vertical Strategic
Interaction: Implications for Channel Pricing Strategy, Eunkyu Lee and Richard Staelin, 16, 3.
- The Role of Sale
Signs, Eric T. Anderson and Duncan I. Simester, 17, 2.
- Monitoring and
Incentives in Sales Organizations: An Agency-Theoretic Perspective, Kissan Joseph and
Alex Thevaranjan, 17, 2.
- Mail versus Mall: A Strategic
Analysis of Competition between Direct Marketers and Conventional Retailers, Sridhar
Balasubramanian, 17, 3.
- Process Innovation, Product
Differentiation, and Channel Structure: Strategic Incentives in a Duopoly, Sudheer
Gupta, Richard Loulou, 17, 4.
- Response to Competitive Entry : A
Rationale for Delayed Defensive Reaction, Ajay Kalra , Surendra Rajiv , Kannan Srinivasan, 17, 4.
- Modeling the
Evolution of Markets with Indirect Network Externalities: An Application to Digital
Television, Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney, 18, 3.
- When and
How Is the Internet Likely to Decrease Price Competition?, Rajiv Lal, Miklos
Sarvary, 18, 4.
-
Collaborating to Compete, Wilfred Amaldoss, Robert J. Meyer, Jagmohan S. Raju,
Amnon Rapoport, 19, 2.
- Price and Margin
Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under
One-sided Uncertainty and Opportunity Cost of Delay, Joydeep Srivastava, Dipankar Chakravarti, Amnon Rapoport, 19, 2.
- Parallel Imports:
Challenges from Unauthorized Distribution Channels, Reza Ahmadi, B. Rachel Yang, 19, 3.
- Multiple Messages to Retain
Retailers: Signaling New Product Demand, Preyas S. Desai, 19, 4.
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Experimental Evidence for Agency Models of Salesforce Compensation, Mrinal Ghosh, George John, 19, 4.
- Raising Awareness
and Signaling Quality to Uninformed Consumers: A Price Advertising
Model, Hao Zhao, 19, 4.
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