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Customer Behavior
- Recall, Recognition,
and the Measurement of Memory for Print Advertisements , Richard P. Bagozzi, Alvin J. Silk, 2, 2.
- A Normative Model of Consumer Information
Processing, Michael R. Hagerty and David A. Aaker, 3, 3.
- Prediction of Individual Buying Behavior:
A Poisson-Bernoulli Model with Arbitrary Heterogeneity, S.R. Dalal, J. C. Lee and D. J. Sabavala, 3, 4.
- Application of the "Defender" Consumer Model,
John R. Hauser and Steven P. Gaskin, 3, 4.
- Measuring Simple Preferences: An
Approach to Blind, Forced Choice Product Testing, Bruce S. Buchanan and Donald G. Morrison, 4, 2.
- Nonisomorphism, Shadow
Features and Imputed Preferences, Morris B. Holbrook, William L. Moore, Gary N. Dodgen and
William J. Havlena, 4, 3.
- Mental Accounting and Consumer Choice, Richard Thaler, 4, 3.
- Modeling Choice Strategies for
Noncomparable Alternatives, Michael D. Johnson, 5, 1.
- Aggregating Individual Purchases
to the Household Level, Barbara E. Kahn, Donald G. Morrison, Gordon P. Wright, 5, 3.
- An Ideal-Point Probabilistic Choice
Model for Heterogeneous Preferences, Wagner A. Kamamkura, Rajendra K. Srivastava, 5, 3.
- A Multivariate Polya Model of Brand
Choice and Purchase Incidence, Udo Wagner, Alfred Taudes, 5, 3.
- A Model for Customer
Complaint Management, Claes Fornell and Birger Wernerfelt, 7, 3.
- Recovering Measures of Advertising Carryover from
Aggregate Data: The Role of the Firm's Decision Behavior, Gary J. Russell, 7, 3.
- Incorporating Consumer Price
Expectations in Diffusion Models, Chakravarthi Narasimhan, 8, 4.
- The Optimality of Consumer
Stockpiling Strategies, Robert J. Meyer, Joao Assuncao, 9, 1.
- Assessing Purchase Timing
Models: Whether or Not is Preferable to When, Rita D. Wheat and Donald G. Morrison, 9, 2.
- Modeling Inertia and
Variety Seeking Tendencies in Brand Choice Behavior, Kapil Bawa, 9, 3.
- On Auctions with Withdrawable
Winning Bids, Michael H. Rothkopf, 10, 1.
- A Taxonomy of Consumer
Purchase Strategies in a Promotion Intensive Environment, Imran S. Currim and Linda G.
Schneider, 10, 2.
- Estimating
Heterogeneity in Consumers’ Purchase Rates, Sunil Gupta and Donald G. Morrison, 10, 3.
- The BB/NBD + 1
Model Applied to Rotation Policy, Kyeho Yun, Bruce Buchanan and Ambar G. Rao, 10, 4.
- Recall, Recognition and the Measurement
of Memory for Print Advertisements: A Reassessment, Adam Finn, 11, 1.
- The Dynamic Pricing
of Next Generation Consumer Durables, Barry L. Bayus, 11, 3.
- The Normative
Impact of Consumer Price Expectations for Multiple Brands on Consumer
Purchase Behavior, Aradhna Krishna, 11, 3.
- Incorporating
Reference Price Effects into a Theory of Consumer Choice, Daniel S. Putler, 11, 3.
- An Empirical
Investigation of Returns to Search, Brian T. Ratchford and Narasimhan Srinivasan, 12, 1.
- The Antecedents
and Consequences of Customer Satisfaction for Firms, Eugene W. Anderson and
Mary W. Sullivan, 12, 2.
- Signaling Quality by Selling Through a Reputable Retailer:
An Example of Renting the Reputation of Another Agent, Wujin Chu and Woosik Chu, 13, 2.
- Customer
Satisfaction Incentives, John R. Hauser, Duncan I. Simester, and Birger Wernerfelt, 13, 4.
- The Impact
of Reference Price Effects on the Profitability of Price Promotions, Eric A. Greenleaf, 14, 1.
- Flexibility in
Consumer Purchasing for Uncertain Future Tastes, John W. Walsh, 14, 2.
- A Relatively Unbiased Measure of Discrimination Ability in Product Design:, An
Addendum to Buchanan and Henderson (1992), 14, 2.
- Channel Coordination
Mechanisms for Customer Satisfaction, Wujin Chu and Preyas S. Desai, 14, 4.
- A Segment-level
Model of Category Volume and Brand Choice, William R. Dillon and Sunil Gupta, 15, 1.
- Decision-Making Under Uncertainty:
Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets, Tulin
Erdem and Michael P. Keane, 15, 1.
- Hierarchical Bayes Conjoint
Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs, Peter
J. Lenk, Wayne S. DeSarbo, Paul E. Green, Martin R. Young, 15, 2.
- A Parsimonious Model for Forecasting
Gross Box-Office Revenues of Motion Pictures, Mohanbir S. Sawhney, Jehoshua Eliashberg, 15, 2.
- Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior:
A Dynamic Structural Model, Füsun Gönül, Kannan Srinivasan, 15, 3.
- A Dynamic Analysis of Market Structure
Based on Panel Data, Tulin Erdem, 15, 4.
- Asymmetric Promotion
Effects and Brand Positioning, Bart J. Bronnenberg, Luc Wathieu, 15, 4.
- Finite-Mixture Structural Equation
Models for Response-Based Segmentation and Unobserved Heterogeneity, Kamel
Jedidi, Harsharanjeet S. Jagpal, and Wayne S. DeSarbo, 16, 1.
- Supermarket Competition: The Case
of Every Day Low Pricing, Rajiv Lal and Ram Rao, 16, 1.
- Customer Satisfaction, Productivity, and Profitability:
Differences Between Goods and Services, Eugene W. Anderson, Claes Fornell, Roland T. Rust, 16, 2.
- A Generalized Utility Model of Disappointment and Regret
Effects on Post-Choice Valuation, J. Jeffrey Inman, James S. Dyer, Jianmin Jia, 16, 2.
- Incorporating Demographic Variables in Brand Choice Models:
An Indivisible Alternatives Framework, Kirthi Kalyanam, Daniel S. Putler, 16, 2.
- The Impact of Waiting
Time Guarantees on Customers' Waiting Experiences, Piyush Kumar, Manohar U. Kalwani, Maqbool Dada, 16, 4.
- A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice, Patricia M. West, Patrick L. Brockett, Linda L. Golden, 16, 4.
- The Red
and the Black: Mental Accounting of Savings and Debt, Drazen Prelec and George
Loewenstein, 17, 1.
- A Dynamic Model of the Duration
of the Customer's Relationship with a Continuous Service Provider : The Role of
Satisfaction, Ruth N. Bolton, 17, 1.
- Consumption Self-Control
by Rationing Purchase Quantities of Virtue and Vice, Klaus Wertenbroch, 17, 4.
- What You Don't Know
About Customer Perceived Quality: The Role of Customer Expectation
Distributions, Roland T. Rust , J. Jeffrey Inman , Jianmin Jia , Anthony Zahorik, 18, 1.
- Modeling the Effects
of Advertised Price Claims: Tensile Versus Precise Claims?, Kwangpil Chang, S.
Siddarth, Charles B. Weinberg, 18, 2.
- Risk Behavior
in Response to Quotas and Contests, Anil Gaba, Ajay Kalra, 18, 3.
- The Quality
Double Whammy, William Boulding, Ajay Kalra, Richard Staelin, 18, 4.
- The Decomposition
of Promotional Response: An Empirical Generalization, David R. Bell, Jeongwen
Chiang, V. Padmanabhan, 18, 4.
- The Variety
of an Assortment, Stephen J. Hoch, Eric T. Bradlow, Brian Wansink, 18, 4.
- Consumer Decision Making in Online
Shopping Environments: The Effects of Interactive Decision Aids, Gerald Haubl, Valerie
Trifts, 19, 1.
- Wine Online: Search Costs Affect Competition
on Price, Quality,and Distribution , John G. Lynch, Jr., Dan Ariely, 19, 1.
- Looking for Loss Aversion in Scanner
Panel Data: The Confounding Effect of Price Response Heterogeneity,
David R. Bell, James M. Lattin, 19, 2.
- A Nonparametric Approach
to Identifying Latent Relationships in Hierarchical Models, Thomas S. Shively,
Greg M. Allenby, Robert Kohn, 19, 2.
- A Hierarchical Bayesian
Methodology for Treating Heterogeneity in Structural Equation Models, Asim Ansari, Kamel Jedidi, Sharan Jagpal, 19, 4.
- Eye Fixations on
Advertisements and Memory for Brands: A Model and Findings, Michel Wedel, Rik Pieters, 19, 4.
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