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Competitive Strategy
- Defensive
Marketing Strategies , John R. Hauser, Steven M. Shugan, 2, 4.
- Testing Competitive Market Structures,
Glen L. Urban, Philip L. Johnson and John R. Hauser, 3, 2.
- Application of the "Defender" Consumer Model,
John R. Hauser and Steven P. Gaskin, 3, 4.
- The Impact of Competitive Entry
in a Developing Market Upon Dynamic Pricing Strategies, Jehoshua Eliashberg and Abel P. Jeuland, 5, 1.
- Modeling Competitive Marketing
Strategies: The Impact of Marketing-Mix Relationships and Industry Structure, Gregory S. Carpenter, 6, 2.
- Recovering Measures of Advertising Carryover from
Aggregate Data: The Role of the Firm's Decision Behavior, Gary J. Russell, 7, 3.
- Modeling
Asymmetric Competition, Gregory S. Carpenter, Lee G. Cooper, Dominique M.
Hanssens, David F. Midgley, 7, 4.
- Dynamic Advertising Strategies
of Competing Durable Good Procedures, Dan Horsky and Karl Mate, 7, 4.
- Marketing Mix Reactions to
Entry, William T. Robinson, 7, 4.
- Determinants
of Continuity in Conventional Industrial Channel Dyads, Erin Anderson, Barton Weitz, 8, 4.
- Price-Induced Patterns
of Competition, Robert C. Blattberg, Kenneth J. Wisniewski, 8, 4.
- Price Promotions: Limiting
Competitive Encroachment, Rajiv Lal, 9, 3.
- Modeling and Testing
Structured Markets: A Nested Logit Approach, P.K. Kannan and Gordon P. Wright, 10, 1.
- On Auctions with Withdrawable
Winning Bids, Michael H. Rothkopf, 10, 1.
- Market
Incumbency and Technological Inertia, Pankaj Ghemawat, 10, 2.
- An Empirical Analysis of the
Relationship Between Brand Loyalty and Consumer Price Elasticity, Lakshman Krishnamurthi and
S. P. Raj, 10, 2.
- Price Competition in a
Channel Structure with a Common Retailer, S. Chan Choi, 10, 4.
- An
Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function
Model, Thomas S. Gruca, K. Ravi Kumar and D. Sudharshan, 11, 4.
- An
Empirical Pooling Approach for Estimating Marketing Mix Elasticities with
PIMS Data, Venkatram Ramaswamy, Wayne S. DeSarbo, David J. Reibstein and
William T. Robinson, 12, 1.
- Predicting
Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test, J. Miguel
Villas-Boas, 12, 1.
- The Antecedents
and Consequences of Customer Satisfaction for Firms, Eugene W. Anderson and
Mary W. Sullivan, 12, 2.
- Composite Dependent
Variables and the Market Share Effect, Robert Jacobson and David A. Aaker, 12, 2.
- Using Laboratory
Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh
Beef, Elizabeth Hoffman, Dale J. Menkhaus, Dipankar Chakravarti, Ray A. Field and Glen D. Whipple, 12, 3.
- Gaining More by
Stocking Less: A Competitive Analysis of Product Availability, Subramanian
Balachander and Peter H. Farquhar, 13, 1.
- Competition to Retain
Customers, A. M. McGahan and Pankaj Ghemawat, 13, 2.
- Sleeping with the Enemy: Should Competitors
Share the Same Advertising Agency?, J. Miguel Villas-Boas, 13, 2.
- Competitive
Positioning in Markets with Nonuniform Preferences, Asim Ansari, Nicholas
Economides, and Avijit Ghosh, 13, 3.
- What Should You Do
When Your Competitors Send in the Clones?, Devavrat Purohit, 13, 4.
- Customer
Satisfaction Incentives, John R. Hauser, Duncan I. Simester, and Birger Wernerfelt, 13, 4.
- A High-Tech Product Market
Share Model With Customer Expectations, Eileen Bridges, Chi Kin (Bennett) Yim, and
Richard A. Briesch, 14, 1.
- Product and Price
Competition in a Two-Dimensional Vertical Differentiation Model, Mark B. Vandenbosch
and Charles B. Weinberg, 14, 2.
- Competitive Coupon Targeting,
Greg Shaffer and Z. John Zhang, 14, 4.
- A Theory of Forward Buying, Merchandising, and
Trade Deals, Rajiv Lal, John D.C. Little, and J. Miguel Villas-Boas, 15, 1.
- Order of Entry as a Moderator
of the Effect of the Marketing Mix on Market Share, Douglas Bowman and Hubert
Gatignon, 15, 3.
- Marketing Information: A Competitive
Analysis, Miklos Sarvary and Philip M. Parker, 16, 1.
- Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures:
Theoretical Analysis and Empirical Illustration, Venkatesh Shankar, 16, 3.
- A Dynamic Model of the Duration
of the Customer's Relationship with a Continuous Service Provider : The Role of
Satisfaction, Ruth N. Bolton, 17, 1.
- Direct Estimation of Batsell
and Polking's Model, Sang-June Park and Minhi Hahn, 17, 2.
- Mail versus Mall: A Strategic
Analysis of Competition between Direct Marketers and Conventional Retailers, Sridhar
Balasubramanian, 17, 3.
- Competition in
Durable Goods Markets: The Strategic Consequences of Leasing and
Selling, Preyas S. Desai , Devavrat Purohit, 18, 1.
- Product
Proliferation: An Empirical Analysis of Product Line Determinants and Market
Outcomes, Barry L. Bayus , William P. Putsis, Jr., 18, 2.
- Commercial Use of
UPC Scanner Data: Industry and Academic Perspectives, Randolph E.
Bucklin, Sunil Gupta, 18, 3.
- When and
How Is the Internet Likely to Decrease Price Competition?, Rajiv Lal, Miklos
Sarvary, 18, 4.
- Bundling and Competition on the
Internet, Yannis Bakos, Erik Brynjolfsson, 19, 1.
- Wine Online: Search Costs Affect Competition
on Price, Quality,and Distribution , John G. Lynch, Jr., Dan Ariely, 19, 1.
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Collaborating to Compete, Wilfred Amaldoss, Robert J. Meyer, Jagmohan S. Raju,
Amnon Rapoport, 19, 2.
- Manufacturer-Retailer
Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in
a Local Market, Vrinda Kadiyali, Pradeep Chintagunta, Naufel Vilcassim, 19, 2.
- The Impact of
Discrete Bidding and Bidder Aggressiveness on Sellers/ Strategies in Open
English Auctions: Reserves and Covert Shilling, Atanu R. Sinha, Eric A. Greenleaf,
19, 3.
- Parallel Imports:
Challenges from Unauthorized Distribution Channels, Reza Ahmadi, B. Rachel Yang, 19, 3.
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Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs, Chakravarthi Narasimhan, Z. John Zhang, 19, 4.
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