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Brand Choice
- Formal
Choice Models in Marketing , Marcel L. Corstjens, David A. Gautshi, 2, 1.
- A Logit Model of Brand Choice
Calibrated on Scanner Data , Peter M. Guadagni, John D. C. Little, 2, 3.
- Targeting the Switchable Industrial Customer, Dennis H. Gensch, 3, 1.
- Variety Seeking through Brand Switching, Moshe Givon, 3, 1.
- A Multiattribute Model
of Consumer Choice during Product Learning, Robert J. Meyer and Arvind Sathi, 4, 1.
- Consumer Promotions and the
Acceleration of Product Purchases, Scott A. Neslin, Caroline Henderson and John Quelch, 4, 2.
- Why does the NBD Model Work?
Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded
Purchases, David C. Schmittlein, Albert C. Bemmaor and Donald G. Morrison, 4, 3.
- A Multivariate Polya Model of Brand
Choice and Purchase Incidence, Udo Wagner, Alfred Taudes, 5, 3.
- Discrete Attribute Models of
Brand Switching, J. Wesley Huthinson, 5, 4.
- Price as an Aspect of Choice
in EBA, John Rotondo, 5, 4.
- A Model of Balanced Choice
Behavior, James M. Lattin, 6, 1.
- Modeling the Effectiveness
and Profitability of Trade Promotions, Robert C. Blattberg and Alan Levin, 6, 2.
- A Two-stage Disaggregate
Attribute Choice Model, Dennis H. Gensch, 6, 3.
- Cross-Sectional Estimation
in Marketing: Direct Versus Reverse Regression, Wilfried R. Vanhonacker, Diana Day, 6, 3.
- Choice Map: Inferring a Product-Market
Map from Panel Data, Terry Elrod, 7, 1.
- Removing Heterogeneity Bias
from Logit Model Estimation, J. Morgan Jones and Janet T. Landwehr, 7, 1.
- A Model for Customer
Complaint Management, Claes Fornell and Birger Wernerfelt, 7, 3.
- Consumer Store Choice and
Choice Set Definition, A. Stewart Fotheringham, 7, 3.
- Relaxing the Loyalty Condition
in the Colombo / Morrison Model, Robert F. Bordley, 8, 1.
- A Brand Switching
Model with Implications for Marketing Strategies, Richard A. Colombo, Donald G. Morrison, 8, 1.
- Elimination-By-Cutoffs, Ajay
K. Manrai, Prabhakant Sinha, 8, 2.
- A Unified Approach To
Identifying, Estimating and Testing Demand Structures with Aggregate Scanner
Data, Greg M. Allenby, 8, 3.
- Unobservable Effects
and Business Performance, Robert Jacobson, 9, 1.
- Modeling Inertia and
Variety Seeking Tendencies in Brand Choice Behavior, Kapil Bawa, 9, 3.
- Improving Channel Coordination through
Franchising, Rajiv Lal, 9, 4.
- A Two-State
Model of Purchase Incidence and Brand Choice, Randolph E. Bucklin and James M.
Lattin, 10, 1.
- Investigating Household
Purchase Timing Decisions: A Conditional Hazard Function Approach, Dipak C. Jain and
Naufel J. Vilcassim, 10, 1.
- Modeling and Testing
Structured Markets: A Nested Logit Approach, P.K. Kannan and Gordon P. Wright, 10, 1.
- Estimating
Heterogeneity in Consumers’ Purchase Rates, Sunil Gupta and Donald G. Morrison, 10, 3.
- Estimating
Heterogeneity in Consumers’ Purchase Rates, Sunil Gupta and Donald G. Morrison, 10, 3.
- Brand Loyalty and Market
Equilibrium, Birger Wernerfelt, 10, 3.
- Effects of
Price Promotions on Variety-Seeking and Reinforcement Behavior, Barbara E. Kahn
and Jagmohan S. Raju, 10, 4.
- A Minimum Discrimination
Information Estimation of Multiattribute Market Share Models, Dennis H. Gensch, Ehsan
S. Soofi, 11, 1.
- A Probit Model of Choice
Dynamics, Purushottam Papatla and Lakshman Krishnamurthi, 11, 2.
- Incorporating
Reference Price Effects into a Theory of Consumer Choice, Daniel S. Putler, 11, 3.
- Estimating a
Multinomial Probit Model of Brand Choice Using the Method of Simulated
Moments, Pradeep K. Chintagunta, 11, 4.
- Estimating
Nonlinear Parameters in the Multinomial Logit Model, Peter S. Fader, James M.
Lattin and John D. C. Little, 11, 4.
- Price
Sensitivity and Television Advertising Exposures: Some Empirical Findings, Vinay Kanetkar,
Charles B. Weinberg and Doyle L. Weiss, 11, 4.
- The Antecedents
and Consequences of Customer Satisfaction for Firms, Eugene W. Anderson and
Mary W. Sullivan, 12, 2.
- Investigating Purchase
Incidence, Brand Choice and Purchase Quantity Decisions of Households, Pradeep
K. Chintagunta, 12, 2.
- An Implemented System
For Improving Promotion Productivity Using Store Scanner Data, Magid M.
Abraham and Leonard M. Lodish, 12, 3.
- Accounting for Heterogeneity and
Nonstationarity in a Cross-sectional Model of Consumer Purchase Behavior, Peter S. Fader
and James M. Lattin, 12, 3.
- Modeling Multiple Sources
of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues, Fusun
Gonul and Kannan Srinivasan, 12, 3.
- Testing Predicted
Choices Against Observations in Probablilistic Dicrete-Choice Models, Joel L. Horowitz and
Jordan J. Louviere, 12, 3.
- Warranty Policy and
Extended Service Contracts: Theory and an Application to Automobiles, V. Padmanabhan
and Ram C. Rao, 12, 3.
- Modeling Loss
Aversion and Reference Dependence Effects on Brand Choice, Bruce G. S. Hardie, Eric
J. Johnson, and Peter S. Fader, 12, 4.
- A Retailer Promotion Policy
Model Considering Promotion Signal Sensitivity, J. Jeffrey Inman and Leigh McAlister, 12, 4.
- The Effect of Local
Consideration Sets on Global Choice Between Lower Price and Higher Quality, Itamar
Simonson, Stephen Nowlis, and Katherine Lemon, 12, 4.
- Experimental Evidence
on the Negative Effect of Product Features and Sales Promotions on
Brand Choice, Itamar Simonson, Ziv Carmon, and Suzanne O'Curry, 13, 1.
- The Effect of Package Coupons
on Brand Choice, Jagmohan S. Raju, Sanjay K. Dhar, and Donald G. Morrison, 13, 2.
- A Model of Stochastic
Variety-Seeking, Minakshi Trivedi, Frank M. Bass, and Ram C. Rao, 13, 3.
- The Forecaster's
Dilemma, Chaim M. Ehrman and Steven M. Shugan, 14, 2.
- Flexibility in
Consumer Purchasing for Uncertain Future Tastes, John W. Walsh, 14, 2.
- Effect of Brand
Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with
Empirical Evidence, Deepak Agrawal, 15, 1.
- A Segment-level
Model of Category Volume and Brand Choice, William R. Dillon and Sunil Gupta, 15, 1.
- Decision-Making Under Uncertainty:
Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets, Tulin
Erdem and Michael P. Keane, 15, 1.
- The Effect of Package
Coupons on Brand Choice: An Epilogue on Profits, Sanjay K. Dhar, Donald G. Morrison, Jagmohan
S. Raju, 15, 2.
- Modeling Preference and Structural
Heterogeneity in Consumer Choice, Wagner A. Kamakura, Byung-Do Kim, Jonathan Lee, 15, 2.
- A Multiplicative
Fixed-effects Model of Consumer Choice, Purushottam Papatla, 15, 3.
- A Framework for Investigating Habits, "The Hand of the Past," and Heterogeneity
in Dynamic Brand Choice, Rishin Roy, Pradeep K. Chintagunta, Sudeep Haldar, 15, 3.
- Pricing Decisions Under Demand Uncertainty: A
Bayesian Mixture Model Approach, Kirthi Kalyanam, 15, 3.
- A Dynamic Analysis of Market Structure
Based on Panel Data, Tulin Erdem, 15, 4.
- Asymmetric Promotion
Effects and Brand Positioning, Bart J. Bronnenberg, Luc Wathieu, 15, 4.
- The Value of Purchase History
Data in Target Marketing, Peter E. Rossi, Robert E. McCulloch, Greg M. Allenby, 15, 4.
- Incorporating Demographic Variables in Brand Choice Models:
An Indivisible Alternatives Framework, Kirthi Kalyanam, Daniel S. Putler, 16, 2.
- Why Store
Brand Penetration Varies by Retailer, Sanjay K. Dhar and Stephen J. Hoch, 16, 3.
- Creating Micro-Marketing Pricing Strategies Using
Supermarket Scanner Data, Alan L. Montgomery, 16, 4.
- A Hierarchical
Bayes Model of Primary and Secondary Demand, Neeraj Arora, Greg M. Allenby, James
L. Ginter, 17, 1.
- Shopping Behavior and Consumer Preference for Store Price Format:
Why "Large Basket" Shoppers Prefer EDLP, David R. Bell, James M. Lattin, 17, 1.
- Similarities in Choice
Behavior Across Product Categories, Andrew Ainslie, Peter E. Rossi, 17, 2.
- Direct Estimation of Batsell
and Polking's Model, Sang-June Park and Minhi Hahn, 17, 2.
- Inertia and Variety Seeking
in a Model of Brand-Purchase Timing, Pradeep K. Chintagunta, 17, 3.
- Consumption Self-Control
by Rationing Purchase Quantities of Virtue and Vice, Klaus Wertenbroch, 17, 4.
- Managing Advertising and
Promotion for Long-Run Profitability, Kamel Jedidi, Carl F. Mela, Sunil Gupta, 18, 1.
- The "Shopping
Basket": A Model for Multicategory Purchase Incidence Decisions, Puneet
Manchanda ,Asim Ansari ,Sunil Gupta, 18, 2.
- Modeling the Effects
of Advertised Price Claims: Tensile Versus Precise Claims?, Kwangpil Chang, S.
Siddarth, Charles B. Weinberg, 18, 2.
- Commercial Use of
UPC Scanner Data: Industry and Academic Perspectives, Randolph E.
Bucklin, Sunil Gupta, 18, 3.
- A Decision Support
System for Planning Manufacturers' Sales Promotion Calendars, Jorge M.
Silva-Risso, Randolph E. Bucklin, Donald G. Morrison, 18, 3.
- The Dynamic Effect of
Discounting on Sales: Empirical Analysis and Normative Pricing
Implications, Praveen K. Kopalle, Carl F. Mela, Lawrence Marsh, 18, 3.
- Modeling the
Evolution of Markets with Indirect Network Externalities: An Application to Digital
Television, Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney, 18, 3.
- The Decomposition
of Promotional Response: An Empirical Generalization, David R. Bell, Jeongwen
Chiang, V. Padmanabhan, 18, 4.
- MDS Maps
for Product Attributes and Market Response: An Application to Scanner Panel
Data, Rick L. Andrews , Ajay K. Manrai, 18, 4.
- Consumer Decision Making in Online
Shopping Environments: The Effects of Interactive Decision Aids, Gerald Haubl, Valerie
Trifts, 19, 1.
- Looking for Loss Aversion in Scanner
Panel Data: The Confounding Effect of Price Response Heterogeneity,
David R. Bell, James M. Lattin, 19, 2.
- A Hierarchical Bayesian
Methodology for Treating Heterogeneity in Structural Equation Models, Asim Ansari, Kamel Jedidi, Sharan Jagpal, 19, 4.
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