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Brand/Product Management
- Probabilistic Measurement
of Attributes: A Logit Analysis by Generalized Least Squares , Gordon G. Bechtel, James
B Wiley, 2, 4.
- Market Segmentation, Self-Selection, and Product Line Design,
K. Sridhar Moorthy, 3, 4.
- Models and Heuristics for
Product Line Selection, Paul E. Green and Abba M. Krieger, 4, 1.
- The Cost of Simplifying Preference
Models, Michael R. Hagerty, 5, 4.
- Discrete Attribute Models of
Brand Switching, J. Wesley Huthinson, 5, 4.
- A Model of Balanced Choice
Behavior, James M. Lattin, 6, 1.
- Competitive Price
and Quality Under Asymmetric Information, Gerard J. Tellis, Birger Wernerfelt, 6, 3.
- Competitive Price and Positioning
Strategies, John R. Hauser, 7, 1.
- Existence and Uniqueness of
Price Equilibria in Defender, John R. Hauser and Birger Wernerfelt, 7, 1.
- Positioning and Pricing a Product
Line, Gregory Dobson, Shlomo Kalish, 7, 2.
- An Integer Programming Approach to the Optimal
Product Line Selection Problem, Richard D. McBride, Fred S. Zufryden, 7, 2.
- A Model for Customer
Complaint Management, Claes Fornell and Birger Wernerfelt, 7, 3.
- Conjoint
Analysis Reliability: Empirical Findings, David Reibstein, John E. G. Bateson and William Boulding, 7, 3.
- Conjoint
Analysis Reliability: Empirical Findings, David Reibstein, John E. G. Bateson and William Boulding, 7, 3.
- Relaxing the Loyalty Condition
in the Colombo / Morrison Model, Robert F. Bordley, 8, 1.
- A Brand Switching
Model with Implications for Marketing Strategies, Richard A. Colombo, Donald G. Morrison, 8, 1.
- Durable Goods and
Product Obsolesence, Daniel A. Levinthal, Devavrat Purohit, 8, 1.
- The Factor Structure of
Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches, V. Srinivasan, P. Vanden Abeele, I. Butaye, 8, 1.
- Optimal Entry
Timing for a Product Line Extension, Lynn 0. Wilson, John A. Norton, 8, 1.
- Elimination-By-Cutoffs, Ajay
K. Manrai, Prabhakant Sinha, 8, 2.
- Conjoint Reliabilty
Measures, Dick R. Wittink, David J. Reibstein, William Boulding, Jphn E. G.
Bateson, John W. Walsh, 8, 4.
- Perceptual Mapping
Using Ordered Logit Analysis, Hotaka Katahira, 9, 1.
- The Economics of Product
Variety: A Survey, Kelvin Lancaster, 9, 3.
- A Diffusion Model Incorporating Product
Benefits,Price, Income and Information, Dan Horsky, 9, 4.
- Improving Channel Coordination through
Franchising, Rajiv Lal, 9, 4.
- An Integrated Model-Based
Approach for Sales Force Structuring, Arvind Rangaswamy, Prabhakant Sinha and Andris Zoltners, 9, 4.
- Pricing and
Promotions in Asymmetric Duopolies, Ram C. Rao, 10, 2.
- Quality Perceptions
and Asymmetric Switching Between Brands, Greg M. Allenby and Peter E. Rossi, 10, 3.
- Brand Loyalty and Market
Equilibrium, Birger Wernerfelt, 10, 3.
- Brand Loyalty
and Marketing Strategy: An Application To Home Appliances, Barry L. Bayus, 11, 1.
- Exploring the Relationship
Between the Markets for New and Used Durable Goods: The Case of Automobiles, Devarat
Purohit, 11, 2.
- An Application of a Product Positioning
Model to Pharmaceutical Products, Paul E. Green and Abba M. Krieger, 11, 2.
- New Brand Positioning and
Pricing in an Oligopolistic Market, Dan Horsky and Paul Nelson, 11, 2.
- The Dynamic Pricing
of Next Generation Consumer Durables, Barry L. Bayus, 11, 3.
- Dynamic
Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases
for Frequently Purchased Consumer Goods, Gurumurthy Kalyanaram and Glen L.
Urban, 11, 3.
- The Measurement
and Determinants of Brand Equity: A Financial Approach, Carol J. Simon and
Mary W. Sullivan, 12, 1.
- Accounting for Heterogeneity and
Nonstationarity in a Cross-sectional Model of Consumer Purchase Behavior, Peter S. Fader
and James M. Lattin, 12, 3.
- Modeling Multiple Sources
of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues, Fusun
Gonul and Kannan Srinivasan, 12, 3.
- Warranty Policy and
Extended Service Contracts: Theory and an Application to Automobiles, V. Padmanabhan
and Ram C. Rao, 12, 3.
- Modeling Loss
Aversion and Reference Dependence Effects on Brand Choice, Bruce G. S. Hardie, Eric
J. Johnson, and Peter S. Fader, 12, 4.
- Signaling Quality by Selling Through a Reputable Retailer:
An Example of Renting the Reputation of Another Agent, Wujin Chu and Woosik Chu, 13, 2.
- Structuring a MultiProduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force:
A Practical Model-Based Approach, Murali K. Mantrala, Prabhakant Sinha, and Andris A. Zoltners, 13, 2.
- Why Do We
Observe Minimal Warranties?, Nancy A. Lutz and V. Padmanabhan, 14, 4.
- Signaling Quality with a
Money-Back Guarantee: The Role of Transaction Costs, Sridhar Moorthy and Kannan
Srinivasan, 14, 4.
- Effect of Brand
Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with
Empirical Evidence, Deepak Agrawal, 15, 1.
- Products with Branded Components:
An Approach for Premium Pricing and Partner Selection, R. Venkatesh, Vijay Mahajan, 16, 2.
- Dual Distribution
channels: The Competition Between Rental Agencies and Dealers, Devavrat Purohit, 16, 3.
- Why Store
Brand Penetration Varies by Retailer, Sanjay K. Dhar and Stephen J. Hoch, 16, 3.
- A Hierarchical
Bayes Model of Primary and Secondary Demand, Neeraj Arora, Greg M. Allenby, James
L. Ginter, 17, 1.
- Shopping Behavior and Consumer Preference for Store Price Format:
Why "Large Basket" Shoppers Prefer EDLP, David R. Bell, James M. Lattin, 17, 1.
- Product Line Design for a
Distribution Channel, J. Miguel Villas-Boas, 17, 2.
- Brand Equity and Vertical Product
Line Extent, Taylor Randall , Karl Ulrich , David Reibstein, 17, 4.
- Estimation of Consumer Demand with
Stock-Out Based Substitution: An Application to Vending Machine Products, Ravi Anupindi , Maqbool Dada , Sachin Gupta, 17, 4.
- Asymmetric and Neighborhood
Cross-Price Effects: Some Empirical Generalizations, Raj Sethuraman, V. Srinivasan, Doyle Kim, 18, 1.
- Product
Proliferation: An Empirical Analysis of Product Line Determinants and Market
Outcomes, Barry L. Bayus , William P. Putsis, Jr., 18, 2.
- Accounting Profits
Versus Marketing Profits: A Relevant Metric for Category
Management, Yuxin Chen, James D. Hess, Ronald T. Wilcox, Z. John Zhang, 18, 3.
- A Decision Support
System for Planning Manufacturers' Sales Promotion Calendars, Jorge M.
Silva-Risso, Randolph E. Bucklin, Donald G. Morrison, 18, 3.
- Development
and Implementation of a Segment Selection Procedure for Industrial Product
Markets, Mitzi Montoya-Weiss, Roger J. Calantone, 18, 3.
- Modeling the
Evolution of Markets with Indirect Network Externalities: An Application to Digital
Television, Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney, 18, 3.
- The Quality
Double Whammy, William Boulding, Ajay Kalra, Richard Staelin, 18, 4.
- The Variety
of an Assortment, Stephen J. Hoch, Eric T. Bradlow, Brian Wansink, 18, 4.
- Bundling and Competition on the
Internet, Yannis Bakos, Erik Brynjolfsson, 19, 1.
- Manufacturer-Retailer
Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in
a Local Market, Vrinda Kadiyali, Pradeep Chintagunta, Naufel Vilcassim, 19, 2.
- Markets for
Product Modification Information, Ganesh Iyer, David Soberman, 19, 3.
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