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Abstracts Sorted by keyword:
(To Abstracts Sorted by Volume)
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| Advertising Strategies; Brand Advertising; Creativity; Campaign Wearout; Corporate Advertising; Creative Tests; Goodwill Accumulation; New Campaign Evaluation; Pulsing; Pulsing Schedule; Weight Tests; Zapping; Duration |
| Capacity Management; Industrial Product Planning; Business Marketing; Tradeshows; |
| Choice Models; Consideration Sets; Heterogeneity; Multicategory Models; Purchase Incidence; Purchase Quantity; Scanner Data; Shopping Baskets; Brand Estimation; Brand Loyalty; Brand Name; Choice Experiments; Elimination by Aspects; Hierarchical Choice; Interpurchase Times; Intertemporal Choice; Market Basket; Multi-Stage Decision; Nested Logit; Purchase Event Feedback; Purchase Timing; Repeat Purchase; Store Brands; Unobservable Effects; Unobservable Variables; Unobserved Heterogeneity; Zero-Order Behavior; |
| Brand Equity; Brand Management; Product Modifications; Product Proliferation; Product Line Pricing; Bundling; Category Management; Conjoint Analysis; Durable Goods; Information Goods; Industrial Product Planning; Packaged Goods; Private Labels; Quality; Technology; Variety; Attribute Importance; Brand Loyalty; Brand Name; Branded Components; Cannibalization; Loyalty; Model Discontinuation; Optimal Product Design; Product Categories; Product Class Sales; Product Design; Product Differentiation; Product Line Selection; Product Obsolescence; Product Positioning; Product Re-Positioning; Product Specialization; Product Variety; Product Line; Product Quality; Repeat; Repeat Purchase; Replacement Cycle; Retail Assortment; Substitution; Technology Substitution; Warranty; |
| Competition; Competitive Strategy; Intrabrand Competition; Competitive Games; Price Competition; Discrete Bidding; Auctions; Bidder Behavior; Defensive Strategy; Entry Deterrence; Research Priorities; Strategic Alliances; Bidding |
| Brand Memory; Online Consumer Behavior; Consumer Preferences; Consumer Behavior; Confirmatory Bias; Customer Satisfaction; Customer Expectations; Customer Lifetime Value; Information Search; Loss Aversion; Recommendation Agents; Risk Taking; Stockpiling; Visual Attention; Bidding; Complaints; Concept Learning System; Consumer Expectations; Consumer Decision Making; Deal Proneness; Decision Behavior; Disappointment; Error/Effort Tradeoffs; Framing; Mental Accounting; Quality Perception; Replacement Behavior; Replacement Behavior; Self-Control; Stochastic Models of Consumer Behavior; Valuation; Variety-Seeking Behavior; Zero-Order Behavior; Hamming Distance; |
| Game Theory; Signaling Game; Signaling; Stackelberg Game; Behavioral Game Theory; Competitive Games; Nash Equilibrium; Separating Equilibrium; Sequential Bargaining; Asymmetric Information; Cooperation; Economics of Information; Externalities; Imperfect Information; Information Asymmetry; Experimental Economics; Monitoring; Moral Hazard; Mover/Stayer Model; Multi-Stage Decision; Multi-Stage Game; Nash Equilibrium; Oligopoly; Order of Entry; Principal-Agent Models; Property Rights; Reactions; Requested Games; Scale and Scope Economies; Signal Jamming; Utility Theory; |
| Demand Estimation; Bayesian Updating; Conjoint Analysis; Cubic Smoothing Spline; Empirical Bayes; Endogeneity; Switching Regression; Gibbs Sampling; Heterogeneity; Hierarchical Bayes; Heirarchical Models; Hierarchical Linear Regression; Econometric Models; Markov Chains; Markov Chain Monte Carlo; Mathematical Programming; MCMC Procedures; Metropolis-Hastings Algorithm; Random Effects; Random Coefficient Models; Multilevel Analysis; Meta analysis; Multivariate Probit Models; Probability Models; Structural Equations Models; Asymmetric Switching; Bias; Bootstrapping; Categorical Data Analysis; Choice Experiments; Correlational Coefficient; Covariance Probit; Cross-Sectional Estimation; Data-Interval Bias; Discrete Choice Models; EM Algorithm; Event Study; Factor Analysis; Finite Mixture Model; Frontier Estimation; H-Function Distribution; Influential Observations; Kalman Filter Estimation; Kernel; Latent Class Estimation; Density Estimation; Logit Models; Maximum Likelihood; Multidimensional Unfolding; Multicollinearity; Nested Logit; Neural Networks; Nonparametric MDS; Nonparametric Density Estimation; Parameter Correlations; Omitted Variables; Perceptual Mapping; Poisson Purchase Incidence Model; Proportional Hazards Model; R^2 Upperbounds; Random Utility Model; Reduced-Space Methods; Stochastic Models; Stochastic Purchase Incidence; SVR; Unobserved Heterogeneity; Weighted Least Squares; |
| Demand Forecasting; Diffusion Models; Primary Demand; Secondary Demand; Friction Model; |
| International Markets; Cross-Country Diffusion |
| Internet Auctions; Online Consumer Behavior; Digital Goods; Network Externalities; Internet Marketing; Electronic Commerce; E-Business; Online Shopping; World Wide Web; Recommendation Agents; Electronic Marketing; |
| Decision Support Systems; Decision Aids; Decision Making; Marketing Information; Passive Power of Information; Marketing Models; Marketing Research; Personal Computer Industry; Software; Technology; Expert Systems |
| Automobile; Asymmetric Switching; Bicycle Industry; Switching; Consumer Durables; Convenience Goods; Cross-Elasticities; Demand Uncertainty; Demand Completeness; Industry Structure; Markov Translation Matrix; Perishables; Product Categories; Share; SVR; Telecommunications; Vertical Integration; HDTV |
| Channels of Distribution; Channel Conflict; Distribution Channels; Channel Power; Channel Management; Channel Dynamics; Buy-Backs; Channel Relationships; Coase Theorem; Cooperation; Franchising; Vertical Integration; |
| Market Orientation; Marketing Strategy; Micromarketing; Risk Taking; Strategic Alliances; Business Performance; Coase Theorem; Cost Reduction; Depreciation; Friction Model; Installed Base; Industry Structure; Inventory Management; Friction Model; Order of Entry; Pioneering; Procurement; Product Differentiation; Product Positioning; Product Re-Positioning; Product Strategy; Productivity; Replacement Cycle; Resource Allocation Policy; Retention; Signal Jamming; Technology Substitution; Valuation; Vertical Integration; |
| Customer Satisfaction Measurement; Empirical Generalizations; Scaling Methods; Pre-Test Market Evaluation; Long-Term Effects; Measures of Success; Scanner Data; Primary Demand; Secondary Demand; Yield and Spoilage Losses; Aggregate Response Models; Benchmarking; Calibration; Cannibalization; Cross Elasticities; Data Collection; Demographic Variables; Duration; Event Study; Geodemographics; Lagged Effects; Latent Variables; Margins; Loyalty; Market Basket; Market Response Model; Market Saturation; Non-Homothetic Utility; Omitted Variables; Ordinal Scales; Panel Data; Preference Models; Purchase Event Feedback; Purchase Timing; Questionnaire; Random Test Variation; Rating Scales; Reliability Assessment; Repeat Purchase; Response Function Uncertainty; Separability of Preferences; Single-Source Data Analysis; Superposition; Taste Tests; Trial; Unobservable Effects; Unobservable Variables; Utility Theory; Capture/Recapture |
| Integer Programming; Marketing Mix; Pretest Market Evaluation; Management Decision Models; Mathematical Programming; Multiobjective Integer Programming Models; Overbooking; Yield Management; Artificial Intelligence; Discrete Choice Models; Expert Systems; Genetic Algorithm; Logit Models; Maximum Likelihood; Multidimensional Unfolding; Neural Networks; Perceptual Mapping; Product-Class Attraction; Random Utility Model; Simulation; Weighted Least Squares; |
| New Products; Marketing Ideation Process; Diffusion; Conjoint Analysis; Optimal Product Design; Screening; Trial; |
| Design; Organizational Design; Control; Decentralization |
| Marketing Education; Movies; Motion Picture; Parallel Imports; Research Priorities; Scheduling; |
| Pricing; Reference Price; Price Sensitivity; Price Competition; Price Elasticity; Pricing Theory; Cross-Price Elasticity; Lease; Margin Negotiation; Reference Price; Reference Dependence; Sticker Shock; Loss Leaders; Menu and Linear Plans; Price Changes; Price Quality; Price Leadership; Reference Effects; Product-Line Pricing |
| Promotions; Trade Promotions; Promotion Planning; Promotion Event Data; Price Promotions; Baseline Sales; Sales Promotions; Bait and Switch; Buy-Backs; Catalog Marketing; Deal Proneness; Direct Marketing; Door Prizes; Feature; Forward Buying; Loss Leaders; Rain Checks; |
| Retail Management; Shelf Space; Slotting Allowance; Stock Outs; Store brands; Store Formats; Vending; |
| Sales Compensation; Salesforce; Sales Contests; Overselling; Quotas; Selling Contracts; Heterogenous Salespersons; Menu and Linear Plans; Negotiations; Personal Selling; Salary and Commission; Sales Resource Allocation; Salesforce Control; Salesforce Incentives; Salesforce Research; Salesforce Structure; Salesforce Utility Function; Selling Skill; Sales Quotas; |
| Heterogeneity; Segment Selection; Unobserved Heterogeneity; Geodemographics; Demographics; Latent Class Estimation |
| Extended Service Contract; Money-Back Guarantee; Performance Guarantees; Service Quality; Return Policies; Services Versus Goods; Warranty; |
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