M A R K E T I N G S C I E N C E Manuscript Submission Form Please save and e-mail this form to mktgsci@cba.ufl.edu . Completing the form on-line does NOT transmit the form to us. Please also send an electronic version of your manuscript. Please note the manuscript title in the e-mail subject header Thank you. ******************************** Note: Manuscripts MUST be shorter than 15,500 words and 45 pages on the initial submission AND no more than 17,500 words and 50 pages on subsequent submissions (excluding references). Please count pages with few words (e.g., figures, tables, mostly mathematical equations) as 350 words per page. Please contact the editor-in-chief regarding submission of longer manuscripts. ******************************** INFORMS Policy: Note: By submitting a manuscript, the author certifies that NO PART of the manuscript is copyrighted (including the abstract, figures, etc.) and the manuscript is not currently under review for any journal, conference proceedings or other outlet. If the manuscript (or any part of it) has appeared, or will appear in another publication of any kind, all details must be provided to the editor-in-chief at the time of submission. As a condition of the final acceptance of a paper for publication in an INFORMS journal, the author(s) must indicate when the paper is posted on a working paper website. They are responsible for assuring that, if any part of the paper has been copyrighted for prepublication as a working paper, the copyright can and will be transferred to INFORMS when the paper has been accepted. This includes both print and electronic forms of the paper. On acceptance, the text, or any link to full text, must be removed from the working paper site. ******************************** Please complete this form adding lines when necessary. Please provide corresponding author's (i) name, (ii) e-mail address, (iii) phone number, (iv) institutional affiliation, (v) mailing address, and (vi) FAX number. . Note, the review process is double blind. Please provide co-authors' (i) names, (ii) e-mail addresses, (iii) institutional affiliations. Please provide the manuscript's title and the file name containing the manuscript. Please list files you want sent to the reviewers. Please list files you do not want sent to the reviewers. Please provide several appropriate keywords. (See MarketingScience.org) Note: keywords are used by electronic indexes to permit searches. What is the type of this submission? (Regular Paper, Fast Track, Findings Paper, Chronicle Paper, Scoop Paper, Comment, Note, Letter to Editor, etc.) Is this a re-submission of an earlier manuscript? If yes, (1) What was the earlier manuscript number, (2) What was the decision on that manuscript? (3) Briefly, how is this revision different from the last submission? [Note the editor only sees this answer.] Please indicate if this manuscript is based on a dissertation. All articles based on a dissertation become automatic entrants for the Frank M. Bass Dissertation Paper Award. Please note that all manuscripts (based on a dissertation or not) are automatic entrants for the John D. C. Little Best Paper Award. Who is the intended audience(s) for your manuscript? (E.g., Marketing Managers, General Managers, Consultants, Market Research Professionals, Public Policy Makers, Regulators, Consumers, etc.). Your answer to this question will help the reviews evaluate your manuscript’s intended contribution. Briefly, what is the contribution for that audience? (E.g., Improved Method, New Findings, New Opportunity, Challenge to Existing Practice, etc.) PLEASE PROVIDE SOME SPECIFICS AND STATE YOUR RESEARCH QUESTION. NOTE: ONLY THE EDITOR WILL SEE THE FOLLOWING ANSWERS. YOUR ANSWERS WILL HELP THE EDITOR BETTER MANAGE THE REVIEW PROCESS. (OPTIONAL BUT HIGHLY RECOMMENDED) What is the most related article (or articles) in Marketing Science? If there are no related articles in Marketing Science, then please note which published article in the general marketing literature is most related. Does the evaluation of this manuscript require any unusual expertise (e.g., theoretical, methodological, industry- specific, etc.)? If so, what expertise? What reviewers and area editor would be appropriate? Please focus on the existing editorial board. (If your suggested reviewers are not on the editorial board, please include their e-mail addresses and affiliations). Please list any inappropriate reviewers or individuals with a conflict of interest. Also, are there any people you do not want as reviewers? If so, who. Do you have any comments for the editor? (For example: Do you expect this manuscript to be controversial? Is the subject material particularly timely? Are there special problems in making this manuscript readable?) If this manuscript uses data, can the reviewers have access to that data for the sole purpose of evaluating the research? (Usually, this issue is unimportant. However, the issue does occasionally arise.) Manuscript Checklist: General: ___ electronic copy of manuscript sent by e-mail or electronic media. ___ manuscript submission form sent by e-mail or electronic media ___ manuscript is double spaced with 1 inch margins ___ only the title page provides author information ___ manuscript pages are numbered ___ editor-in-chief notified of previous publication or current submission of this manuscript or parts of it. ___ The title is repeated on the first page of text, and the entire text is free of any author identification. Title page: ___ title of manuscript, full names of all authors, and complete authors' affiliations ___ e-mail addresses, mailing address, fax and phone number of corresponding author Abstract: ___ approximately 120-200 words ___ avoid very technical language or equations ___ state main findings (must be self-contained) ___ use active voice and conversational tone ___ emphasize new and important aspects of the work. ___ list keywords at the bottom of the abstract. References: ___ alphabetized